AvidPlay App Adds DIY Dolby Atmos Music Distribution

Burlington, MA (July 29, 2020)—Avid and Dolby Laboratories have partnered to enable independent artists, producers and record labels to self-distribute their music in the immersive Dolby Atmos format to streaming services Amazon Music and Tidal using the AvidPlay distribution platform.

To get started, artists and labels can subscribe to an AvidPlay distribution plan that matches their needs through the free AvidLink app for mobile or desktop, and then upload their completed Dolby Atmos Music tracks and artwork. Subscribers then create songs and albums using any compatible Dolby Atmos-enabled digital audio workstation (DAW), including Avid Pro Tools, and upload their music to the AvidPlay dashboard to manage their tracks and albums and monitor their earnings.

AvidPlay is a DIY music distribution service designed to assist artists and labels in expanding their opportunities and getting discovered. The Avid Link app, which has more than 775,000 users, enables community members to connect with other artists, producers, mixers, composers, editors, videographers, and moviemakers.

Reason Rack Comes to Pro Tools

AvidPlay provides a new opportunity for independent labels to support artists interested in creating new music or reimagining existing stereo tracks in Dolby Atmos, using Dolby’s set of Dolby Atmos creative tools already on the market.

“Dolby Atmos has changed how we think about music and it allows us to create things that were previously not possible. It’s unlike anything you’ve ever heard,” says Arno Kammermeier, co-founder of the Berlin-based electronic duo Booka Shade. “And most importantly, with AvidPlay, we can now share this elevated experience with our fans. It’s mind-blowing and the ultimate way to experience our music.”

Avid • www.avid.com

Dolby Laboratories • www.dolby.com