BBC R&D, Rai, Jünger Audio help EBU drive adoption of Object-Based Audio

https://ift.tt/cFPiLGQ

The European Broadcasting Union (EBU) has launched a new initiative to promote the practical deployment of Audio Definition Model (ADM) and Serial ADM (S-ADM) within contemporary broadcast workflows.

The ADM Implementers Group (ADM-IG) unites broadcasters and technology providers to tackle implementation challenges, with a strong focus on interoperability and operational readiness, according to the EBU.

ADM-IG will emphasize real-world integration, spanning production, playout, and distribution, aiming to accelerate the adoption of Next Generation Audio (NGA) capabilities.

The group includes broadcasters BBC R&D, BR/ARD and Rai, along with technology vendors Ateme, BBright, Jünger Audio, Marquise Technologies, and Telos Alliance.

Earlier this year, at the EBU’s Production Technology Seminar, ADM-IG partners presented the ‘ADM Studio Set-up’. The complete ADM/S-ADM broadcast chain comprises ADM file creation, MXF wrapping and QC, playback from a playout server, and S-ADM authoring and encoding in both major NGA distribution codecs, AC-4 and MPEG-H.

“Joining the EBU ADM Implementers Group is the perfect opportunity for us to join our technology partners in helping our mutual customers improve consistency and efficiency throughout the broadcast chain, in both file-based and serialized workflows from production to emission, with the frame-accurate precision and reliable metadata required in object-based immersive and personalised audio,” said Roman Rehausen, senior product manager at Jünger Audio.

The post BBC R&D, Rai, Jünger Audio help EBU drive adoption of Object-Based Audio appeared first on TVBEurope.

HI-FI News

via TVBEurope https://ift.tt/IfJkmG1

April 13, 2026 at 10:08AM