Endel, UMG Team to “Reimagine” Tracks Using AI on Artists’ Stems

Berlin, Germany (May 23, 2023)—Universal Music Group and Endel, a sound wellness firm, have entered a strategic relationship the place Endel will apply AI to artist-provided stems to “reimagine” them, in accordance with an announcement, and create background audio soundscapes for sleeping, focusing and extra.

Under the settlement, the businesses will use Endel’s proprietary AI know-how to allow UMG artists to create soundscapes meant to reinforce listeners’ wellness. The settlement extends to each new music and new variations of catalog music. In the assertion, it was famous, “The partnership will all the time respect creators’ rights and put artists on the middle of the artistic course of.”

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Endel beforehand labored with Republic Records’ artist James Blake, whose ambient “Wind Down” soundscape was launched as an album in May 2022. Past collaborations additionally embody Miguel and Grimes, amongst others. Under the settlement, artists and their groups have the ultimate sign-off on the wellness outcomes they like. The soundscapes are seen as probably offering artists and rights holders new alternatives to generate extra income for his or her catalogs whereas increasing and enhancing their work into new areas.

Along with different forms of audio, practical music represents one of many largest sub-categories of music listening worldwide, with some estimates putting it at 15 billion streams a month throughout all music platforms.

Oleg Stavitsky, Endel’s CEO, famous within the assertion, “It’s extraordinarily thrilling to see UMG embracing artist-driven AI. Endel permits music corporations like UMG to attract on the astounding capabilities of AI and practical music whereas respecting their artists’ rights. In that approach, Endel acts extra as a collaborator than a device, giving artists management and freedom whereas satisfying an actual market want for extra music that may help their wellbeing.”