Eric Church Sends Every Member Of His Fan Club A Deed To A Brick In His Upcoming Nashville Bar, Chief’s

Brick by brick.

Last week, Eric Church acquired followers speculating when a mysterious countdown appeared on his web site with no clarification. Was it new music, or a tour, or an announcement on the opening of his upcoming Nashville bar, Chief’s?

Well in typical Church style, he discovered a method to shock us all. Remember, this is identical man who purchased a vinyl urgent manufacturing unit abroad in order that he might mail a shock album to his followers with out his label figuring out.

And this week, followers acquired one other sudden shock from Chief of their mailbox: A deed to a brick in Church’s new bar.

Eric introduced this morning that the greater than 40,000 members of his Church Choir fan membership will every obtain a deed to a brick in Chief’s, with every brick containing a singular quantity that followers can enter on his web site to seek out its location and neighbors throughout the bar.

In a message to followers, Church stated that he needed to provide possession of the bar to the followers who’ve been with him all through his profession:

“This is our home. I’ve been concerned in each step of restoring this historic constructing into a spot we are able to name our personal. And as a result of you could have been with me each step of my profession, I’m proud to dedicate a bodily brick of the Chief’s constructing to each one among you.

You’ve helped me construct my profession brick by brick, and I need the entire world to know that the constructing is yours.”

And in an interview with Rolling Stone, Chief made clear that he needs his bar to be completely different than different artist bars on Broadway:

“This is ours. It’s not one thing that I’m renting or leasing till the subsequent artist comes alongside, then when that artist falls out of favor, all you do is change the signal out and it goes to the subsequent one.”

As with just about every thing in his profession, Church is doing his bar his personal manner. While a lot of the bars in downtown Nashville which might be named for nation artists are literally run by a hospitality firm that licenses the artists’ title, Church really purchased the constructing for Chief’s and has been intimately concerned within the planning and design of his bar, together with boutique actual property administration agency AJ Capital.

And together with the bricks, Church additionally launched a brand new digital part to his fan membership to provide much more to the Church Choir. New digital collectibles, which at the moment are out there to fan membership members, will enable followers to redeem them for issues like copies of Church’s vinyl (and even vinyl for all times, which is able to give followers all future EC albums), guitar classes along with his guitarist Driver Williams, or visitor DJ spots on his SiriusXM channel, Outsiders Radio.

The digital collectibles may also include unique Eric Church content material, like video messages from Chief or unreleased demos. (Right now fan membership members who acquired a “Founders Brick” can take heed to the unreleased demo of “Sinners Like Me,” which for me makes it value the price of the fan membership already).

It’s fairly cool that Church continues to seek out new methods to attach with followers – and continues to do issues in another way than each different artist on the market, whether or not that’s in his music or constructing a bar in Nashville.

Oh – and as for a gap date for Chief’s? Well it seems that we’ll be listening to extra about that very quickly, as a result of one other mysterious countdown has appeared on the bar’s web site.

Chiefs Nashville