Forsman & Bodenfors: Buy the brand new IFK Göteborg jersey together with your prawns, vinyl records or sizzling canines

Team jerseys are prized possessions , all of the extra so when the crew, comparable to IFK Göteborg, is one in all Sweden’s most profitable soccer golf equipment of all time, they’re

Ahead of the 2024 season, IFK Göteborg along with Craft, have developed a brand new jersey from scratch. It is tailor-made to the elite participant on the sector but additionally with the followers within the stands in thoughts.

Unlike common launches the place the star gamers usually take centre stage to current the brand new equipment bought within the membership store, IFK Göteborg has chosen to do the exact opposite. The jersey will formally be launched within the membership store inside just a few weeks, however as of this week, it may be bought at bars, retailers, hairdressers, eating places, and different supporter-owned institutions situated in and round Gothenburg.

“This is the entire metropolis’s jersey, similar to we’re the entire metropolis’s crew. It is a tribute to our supporters and to the native institutions the place we collect, store, and socialize after we’re not at our residence stadium Gamla Ullevi,” said Gustaf Rönneklev, advertising and merchandise supervisor at IFK Göteborg.

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The concept by Forsman & Bodenfors, recognises that IFK Gothenburg, not like many different city groups, isn’t tied to a particular space however somewhat belongs to your entire metropolis.

“It’s a singular means of launching a match equipment, putting the supporters on the forefront. Through them, we generate pleasure in regards to the membership throughout town, reminding everybody that Gothenburg is blue and white,” commented Anna Karlsson, artistic at Forsman & Bodenfors.

IFK Göteborg’s new jersey is rooted in traditions and tips stemming from the membership’s wealthy historical past going again to 1904. The design is retro-inspired with striped sleeves.

“At Craft, we worth the significance of making a singular design for IFK Göteborg, and this 12 months our focus was on honoring the eagerness and fellowship by way of all ranges. From the first-team stars to the youth gamers within the academy. From the lifelong supporter to the kid attending their very first match,” famous designer, Daniel Ekelund, at Craft.