Massive progress in US spoken phrase audio listening

The Spoken Word Audio Report 2023 launched by NPR and Edison Research this week confirmed document highs in each listening time and viewers measurement for spoken phrase audio within the US, a pattern that we in Australia have, if something, exceeded.

The survey recorded the listening habits of over 4000 Americans aged 13+. Comparisons between 2023 and 2014 confirmed almost half take heed to some kind of spoken phrase audio each day, up 2% from final yr, 9% from 9 years in the past and a rise of round 30 million listeners.

31% of these surveyed hung out each day listening to spoken phrase audio, up from 20% 9 years in the past and an indication that music just isn’t driving our audio listening habits as a lot.

The best period of time spent listening to spoken phrase audio was at residence (60%) with the automobile lower than half that quantity (24%). The time spent listening to spoken phrase audio at residence has grown to 41 minutes a day in 2023 from 27 minutes in 2014. Increases in at-home spoken phrase audio listening are seen throughout each hour within the listening day.

Contrary to maybe what you’ll count on from the above time spent listening to spoken phrase audio within the automobile truly declined from 36% in 2014 to 24% in 2023. It dropped 10% since 2019. AM/FM radio was the most typical option to hear within the automobile.

For the primary time, cell gadgets had been the first approach individuals listened to spoken phrase audio (39% each day forward of 35% on AM/FM radio receiver).

Finally, in 9 years podcast and audio guide consumption have minimize AM/FM radio spoken phrase audio listening in half. With the rise in radio catch up podcasts that is presumably much less vital than it sounds should you enable that some AM/FM exhibits would seem in each columns.

Megan Lazovick, VP at Edison Research, stated:

“Podcasting now accounts for over one-third of the time spent with spoken phrase audio. The cultural shift to digital actually advantages this house, or maybe, it’s vice versa – the rising enthusiasm for podcasting is shifting the tradition digital. Either approach – podcast listening continues to develop.”

Edison Research’s Share of Ear examine is performed by way of a quarterly survey of Americans who’re requested to maintain an in depth one-day diary of their audio utilization.

HI-FI News

by way of RadioInfo Australia https://ift.tt/shHLK90

November 14, 2023 at 04:49AM