Primephonic announce classical-on-demand radio station

Classical music streaming service Primephonic has today launched the world’s first preference based, on-demand classical radio station. This all new function merges the world of radio and streaming by allowing users to listen to a station curated on their inputted personal selections regarding period, genre and ambience (mood). This feature is being launched in response to an IFPI survey that suggests older listeners (64% of 35-44-year-olds, 53% of 45-54-year-olds and 44% of 55-64-year-olds) are used to radio channels selecting music for them, rather than having to select music themselves on a streaming service. Primephonic’s on demand radio combines the best …