Retail Media Sees Significant Growth; Audio Makes a Splash in AUS Amid Slowed Ad Spend; US Agencies See Falling Revenues 

This week on the ExchangeWire Stack: Retail Media Sees Significant Growth; Audio Makes a Splash in AUS Amid Slowed Ad Spend; US Agencies See Falling Revenues 

A forecast this week discovered that retail media is the quickest rising type of advert spend, with consultants predicting it’ll make up one-fifth of worldwide digital advert spend this yr. 

Audio is making a splash in Australia: new analysis finds that companies within the nation plan to improve their audio funding considerably – streaming audio by 61%, and podcasts by 64%. 

However, advert spend in Australia did gradual considerably in 2023, with final yr’s development fee considerably decrease than the earlier years’. 

Similarly, WPP reported falling US revenues for the ultimate quarter of final yr, as a consequence of lowered spending from tech, healthcare, and retail shoppers. 

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