Revolutionising the Investor Experience: Marketech’s High-Function Data and Trading Platform unveils Audio and Video Content Curation

Revolutionising the Investor Experience: Marketech’s High-Function Data and Trading Platform unveils Audio and Video Content Curation

Marketech, a number one tech-driven market-data and buying and selling platform developer, have introduced the launch of an modern audio/video content material distribution and curation function constructed into their market-leading platform, Focus, setting a brand new commonplace for severe buyers searching for top-tier Australian inventory market info, evaluation and buying and selling performance.

Already recognised with a prestigious Canstar award, their Focus platform has confirmed its credentials subsequent to world giants and is quick establishing itself as the brand new go-to platform for lively merchants – a high-value, underserviced demographic inside the Australian share buying and selling panorama.

Despite the difficult market setting (through which buying and selling quantity for almost all of on-line share buying and selling platforms is declining), and restricted promotion, Marketech’s Focus has continued to realize market share, fuelled by a high-functioning and intuitive platform interface, and a enterprise mannequin that connects companies from varied best-in-breed corporations, reminiscent of Refinitiv, Bridgewise, Openmarkets, Macquarie, Leveraged Equities, Sharesight and Marcus Today.

This newest Marketech Focus performance improve will enable third-party, market-related, content-creators to embed their audio and video streaming content material into the Focus platform. This operate goals to attach the creators with a wider focused, captive viewers, while helping Focus customers to devour huge quantities of market-related info, all within the one place.

Focus customers will be capable to curate their very own market-media content material – beginning with Australia’s No. 1 enterprise podcasts from the group at ‘Fear & Greed’, in addition to investor seminars and conferences from RIU and Vertical occasions – beginning with the RIU Resurgence Conference on 22/23 November being live-streamed and linked on to the market-data inside the Focus platform. Using cellular alerts, every consumer can keep knowledgeable of any new media content material which may be of curiosity to them.

Whilst this performance will likely be out there free for broad consumption on the FocusLite platform, it additionally straight connects content-creators with the coveted severe/lively investor demographic that the FocusPlus and FocusPro subscriptions appeal to. By permitting content material creators to distribute and improve their content material by means of the Focus platform, Marketech anticipates content material creators will obtain a rise in engagement and extra everlasting reference to audiences, and a mutually helpful improve in publicity with every subsequent linked service.

By linking ‘inventory mentions’ to their cellular alerts, customers can keep knowledgeable concerning the ever-changing inventory market panorama, while strengthening the connection between the content material creators and their viewers, and resulting in a extra knowledgeable share market general.

Recognising that the share buying and selling expertise not simply buying and selling, however the conversion of comprehensible knowledge and user-curated info, by offering a single platform for market-related companies to congregate, Marketech goals for Focus to develop into the vacation spot for retail buyers that want to be saved totally knowledgeable.

Marketech Managing Director, Travis Clark, confirmed Marketech’s dedication to innovation, saying, “It’s our aim to redefine the investor expertise, so keep tuned for extra thrilling developments as we proceed to paved the way in improvement of high-function knowledge, info, and buying and selling platforms in Australia.”

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November 22, 2023 at 02:14AM

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