SiriusXM To Serve As Official Audio Streaming Partner Of Toronto Raptors.

The Toronto Raptors entered right into a multi-year settlement with SiriusXM Canada, which can function the official audio music streaming associate of the NBA staff. The two will be part of forces to create in-game leisure, with SiriusXM producing a brand new halftime present, a DJ Duel section, warm-up playlists, and “gamified in-app integrations.”

The partnership follows the relaunch of the SiriusXM app and its refreshed model platform and brand, which was unveiled earlier this month and can be obtainable on Dec. 14.

The Raptors/SiriusXM partnership formally debuts Friday evening (Nov. 17) when the staff takes on the Boston Celtics and Canadian singer-songwriter Rêve will take to the courtroom for the first-ever SiriusXM Halftime Show.

“Partnering with the Raptors to achieve new audiences and convey the very best music and sports activities moments collectively goes create unforgettable experiences for followers and really deliver them nearer to what they love,” Rob Keen, Senior VP, Sales & Marketing, SiriusXM Canada stated in a launch. “We’re so excited to activate out and in of the stadium in distinctive ways in which solely we will, whereas additionally offering a brand new platform for a few of Canada’s hottest rising artists to carry out.”

SiriusXM will even current the Raptors Warm-up Playlist at each house sport this season and a brand new branded arcade sport can be obtainable on the Raptors official cellular app.

“Our new partnership with SiriusXM Canada faucets into the genuine intersection of sports activities and music to maneuver our followers,” Jordan Vader, Senior VP of Global Partnerships, MLSE added. “From getting game-ready in-arena with the brand new Raptors Warm-Up Playlist to taking the courtroom nearly in our in-app arcade sport, the Raptors are dedicated to delivering partnerships to our followers that improve their sport expertise in new and distinctive methods and the partnership with SiriusXM Canada is an unimaginable means that we’re capable of ship on that promise.”