21 drivers and a five-way crossover match inside Ultimate Ears Pro’s new flagship mannequin, the UE Premier.
Anaheim, CA (April 26, 2023)—Ultimate Ears Pro launched its new UE Premier in-ear displays at this 12 months’s NAMM Show, instantly grabbing the pro-audio business’s consideration due to the jaw-dropping 21 drivers loaded into every IEM. Naturally, we crammed a pair into our ears on the earliest alternative to get an early scorching tackle them.
As is perhaps gathered from the title, UE Premier is a premium monitor, and whereas it’s equally meant for reside sound, in-studio and audiophile use, the brand new mannequin is now UE Pro’s flagship product. Sporting a five-way passive crossover, the UE Premier IEMs characteristic a frequency vary of 5 Hz-40 okayHz; breaking down these 21 drivers, there’s 4 Dual Diaphragm Mid-Lows in parallel to 2 Dual Sub-Lows; a Quad Mid driver offers element; and Knowles’ proprietary Quad High Super Tweeter and UE Pro’s proprietary True Tone deal with the high-end.
Heard briefly on the NAMM present flooring, the brand new IEMs made an incredible first impression (no pun supposed) when worn with customary/non-custom suggestions; presumably, they’ll supply further nuance with custom-molded fashions. Despite the less-than-ideal, noisy environment, it was clear that the UE Premiers have been serving up crisp sound; a broad, detailed soundstage; and an unusually strong presentation of low finish when tried with this author’s go-to check music (The Gary Katz-produced “Jocelyn Square” by Love & Money). While the UE Premier fashions appeared barely bigger than, say, UE 11s—presumably to accommodate the numerous drivers—they didn’t look like heavier and had a pleasantly tight, comfy match.
Watch Mix for an upcoming full evaluate of UE Premier in-ear displays quickly. In the meantime, the IEMs can be found beginning May 15, 2023, with a 25-day turn-around window, and run $2,999.
Anaheim, CA (April 17, 2023)—Winners have been introduced for the thirty eighth Annual TEC Awards, going down on the TEC Experience, a reception on the 2023 NAMM Show. This 12 months, 21 Technical Achievement classes and a Studio Design Project class have been honored.
Presented yearly throughout The NAMM Show, the TEC Awards acknowledge the people, firms, and technical improvements behind the sound of recordings, stay performances, movies, tv, video video games, and multimedia.
And the winners have been…
TECHNICAL ACHIEVEMENT
Amplification Hardware / Studio & Sound Reinforcement
L-Acoustics LA7.16i Amplified Controller
Audio Apps & Hardware / Peripherals for Smartphones & Tablets
Universal Audio Volt 2 USB Audio Interface
Audio Education Technology
Mix with the Masters
Computer Audio Hardware
Universal Audio Volt 276 USB Audio Interface
Console Technology
Solid State Logic ORIGIN
DJ Production Technology (Hardware / Software)
Roland SP-404MKII Creative Sampler and Effector
Headphone / Earpiece Technology
Neumann
NDH 30 Open-Back Studio Headphone
Microphone Preamplifiers
Rupert Neve Designs 5025 Dual Shelford Mic Pre
Microphones – Recording
Mojave Audio MA-37
Microphones – Sound Reinforcement
DPA Microphones 4055 Kick Drum Microphone
Musical Instrument Amplification & Effects
Universal Audio UAFX Dream ’65 Reverb Amplifier
Musical Instrument Hardware
NORD Piano 5 88
Musical Instrument Software
Universal Audio Opal Morphing Synthesizer
Production Essentials
Genelec GLM V4.2 GRADE Report
Signal Processing Hardware
Solid State Logic THE BUS+
Signal Processing Software (Dynamics / EQ / Utilities)
Anaheim, CA (April 13, 2023)—Avid has launched its new Pro Tools merchandise, the MTRX II audio interface, and has launched the brand new MTRX Thunderbolt 3 Module, on the 2023 NAMM Show.
MTRX II gives customers with higher IO capability, a bigger routing matrix and extra immersive monitoring capabilities. The addition of the brand new Thunderbolt 3 module brings the ability of MTRX II and MTRX Studio interfaces to native audio purposes, which can be utilized concurrently with Pro Tools | HDX.
“We’re excited to introduce Pro Tools | MTRX II and the Thunderbolt 3 module to supply our person neighborhood with the perfect instruments that totally unleash the artistic capability of Pro Tools software program of their music and audio post-production workflows,” mentioned Rich Nevens, senior director, audio product administration at Avid. “The Thunderbolt 3 Option Card is a pivotal growth that opens multi-platform and native capabilities to our MTRX II and MTRX Studio customers. MTRX II gives even higher flexibility and expandability than MTRX, additional empowering customers with extra built-in IO, extra mixing, and extra monitoring functionality.
Furthermore, he says, “The introduction of Matrix II will allow us to scale back the backlog in our audio-integrated options from the second quarter of 2022.”
The optionally available MTRX Thunderbolt 3 Module delivers 256 channels of native connectivity on each Mac and PC machines. It connects to any DAW, increasing workflows to seamlessly route audio between Core Audio DAWs through Thunderbolt 3 to Pro Tools over DigiLink.
With 256 built-in Dante channels, customers can join any MTRX II audio supply to any Dante community. This delivers a extra versatile bi-directional workflow that leverages an Ethernet infrastructure to route audio between rooms and units.
Eight choice card slots could also be utilized in any mixture with Avid’s IO playing cards, together with DigiLink, 8-channel mic/line, 8-channel line, 2-channel line, 8-channel DA, Madi, AES, Dante 128 and SDI.
Integrated SPQ processing permits customers to calibrate their monitor system and proper for acoustic anomalies within the room. SPQ gives as much as 16 filters per monitor channel as much as 128 channels with adjustable delay and filters.
With a summing mixer of 512 x 64, the unit handles monitoring wants from easy stereo mixes and cues to theatrical Atmos configurations.
The Thunderbolt 3 Option Card brings Native connectivity to each Mac and PC machines. Users can join their workstation to their current MTRX Studio or MTRX II to leverage DADMan with Pro Tools or another software. For methods that already leverage a DigiLink connection, Thunderbolt 3 opens up new workflows. Users can route from Pro Tools | HDX to a different DAW over the Thunderbolt connection, compose in a single DAW and file to Pro Tools. Users can stand up to 256 channels with the interface and as much as 64 channels with MTRX Studio.
Canada (April 7, 2023)—Canadian producer Flock Audio will debut two new merchandise on the 2023 NAMM Show from its Patch Series line of digitally managed analog patchbays.
“We’re excited to increase the Patch Series with Patch VT, which we envision enabling present and potential customers and integrators to extra exactly specify the best Patch for his or her connectivity wants,” says Flock Audio founder and CEO Darren Nakonechny.
Patch VT options 128-point connections (64 I/O) in a 3 RU chassis. It consists of 32 assignable unbiased channels of 48V phantom energy, 16 DB-25/D-SUB Tascam customary pinout format connectors on the rear panel for connectivity plus two Inputs and two Outputs on the entrance panel on mixture TRS/XLR connectors.
CX
Flock may also debut CX, a brand new standalone {hardware} module that delivers eight channels of clear boosting of mic and line-level indicators to make sure their interoperability with the +4-line degree customary of the Patch Series. CX affords eight mic/instrument inputs on XLR/TRS connectors with eight unbiased channels of phantom energy and eight line-level outputs on DB-25/D-SUB Connectors
“CX represents a brand new kind of product for Flock, bolstering the hyperlink between microphone and instrument degree inputs and PATCH Series routing in a manner that preserves the low signal-to-noise efficiency potential throughout the +4 line-level Patch ecosystem,” Nakonechny says.
Anaheim, CA (November 18, 2022)—Finalists have been announced for the 38th Annual TEC Awards, taking place at the TEC Experience, a reception at the 2023 NAMM Show on Thursday, April 13, 2023. This year, 21 Technical Achievement categories and a Studio Design Project category will be honored.
Presented annually during The NAMM Show, the TEC Awards recognize the individuals, companies, and technical innovations behind the sound of recordings, live performances, films, television, video games, and multimedia.
At the ceremony, one artist will be presented with the Les Paul Innovation Award. The annual award honors musical artists whose work has exemplified the creative application of audio technology.
For invited members, voting in each category will begin on December 21 and end on March 1, 2023. Finalists from the 22 categories will be selected by industry professionals across major music, sound, and game audio associations, along with pro audio focused media groups.
The Nominees are:
AMPLIFICATION HARDWARE / STUDIO & SOUND REINFORCEMENT
AUDIO APPS & HARDWARE / PERIPHERALS FOR SMARTPHONES & TABLETS
Apogee Control 2 for iOS; Flock Audio PATCH APP DX; JBL Performance Manager; Moog Music Animoog Z; Steinberg Cubasis 3.4; Universal Audio Volt 2 Audio Interface; Waves MyFOH
AUDIO EDUCATION TECHNOLOGY
Audio Test Kitchen – ATK Mobile; Audiomovers – Listento Plus; Berklee Press – Hip-Hop Production: Inside the Beats; iZotope – Are You Listening, Season 4 Video Series; Mix with the Masters – Mix with the Masters; Shure – Microphone Techniques for Recording Educational Booklet
COMPUTER AUDIO HARDWARE
Antelope Audio Galaxy 32 Synergy Core; Digital Audio Denmark Core 256; Flock Audio PATCH XT; Focusrite Clarett+ Series; Focusrite Vocaster; Neve 88M; Universal Audio Volt 276
CONSOLE TECHNOLOGY
Allen & Heath Avantis V1.2; DiGiCo SD12T Theatre Version; RØDE RØDECaster Pro II; Solid State Logic ORIGIN; Solid State Logic UC1 SSL Plug-in Controller; Waves CA3000-MX Commercial Audio Mixer
DJ PRODUCTION TECHNOLOGY (HARDWARE / SOFTWARE)
Numark NS4FX; Omnitronic TRM-422; Pioneer DJ DDJ Rev-7; Reloop Mixon 8 Pro; Roland SP-404MKII Creative Sampler and Effector
AEA TRP500; Antelope Audio Discrete 8 Pro Synergy Core; Audient iD 44 Mk2; Daking Audio Mic Pre 4T; Focusrite Clarett+ OctoPre; Rupert Neve Designs 5025 Dual Shelford Mic Pre; sE Electronics DM2
Ampeg Micro VR Limited Edition White; BOSS Katana Bass Guitar Amplifiers; BOSS RE-202 Space Echo; Hotone Ampero II Stomp; Softube Marshall Murder One Lemmy Signature; Strymon Deco V.2; Strymon El Capistan V.2; Universal Audio UAFX Dream ’65 Reverb Amplifier
MUSICAL INSTRUMENT HARDWARE
Moog Music Mavis; Moog Music Etherwave Theremin; Nord Piano 5-88; Oberheim OB-X8 Analog Synthesizer; Robkoo Wind Synthesizer R1; Roland JUNO-X Programmable Polyphonic Synthesizer
MUSICAL INSTRUMENT SOFTWARE
EastWest Sounds Forbidden Planet; ILIO Andy Narell Steel Pans — The Ellie Mannette Collection; Roland Jupiter-4 Software Synthesizer; Sound Magic China Ensemble; Spectrasonics Omnisphere – Sonic Extensions; Universal Audio UAD Opal Morphing Synthesizer; Vienna Symphonic Library Synchron Brass; Vienna Symphonic Library Synchron Woodwinds
PRODUCTION ESSENTIALS
Genelec GLM V4.2 GRADE Report; Merging Technologies Ovation 10; Other World Computing OWC Flex iU4; Radial Engineering Power-1; Rational Acoustics SMAART 8.5 Audio Analysis Software; U-he and Bitwig CLAP
SIGNAL PROCESSING HARDWARE
Antelope Audio Synergy Core; Bettermaker Stereo Passive Equalizer; Black Lion Audio Auteur MK3; GC Audio Density Compressor; Line 6 DL4 MkII; Pultec MEQ-500 Jack Douglas Edition Midrange EQ; Rockruepel sidechain.one; Solid State Logic THE BUS+
SIGNAL PROCESSING SOFTWARE (DYNAMICS / EQ / UTILITIES)
FabFilter Volcano 3; New Audio Technology Spatial Audio Designer; Roland JUNO-60 Chorus Software Effect; Softube Atlantis Dual Chambers; Solid State Logic X-Delay; Universal Audio UAD AMS DMX Digital Delay & Pitch Shifter
SOUND REINFORCEMENT LOUDSPEAKERS
Celestion CF1025BMB; d&b audiotechnik XSL-Series; DAS Audio LARA Line Array; EAW AC6 Column; Holoplot Immersive Matrix Array; JBL SRX900 Series; LD Systems MAILA Intelligent Array; Meyer Sound PANTHER
STUDIO MONITORS
Augspurger MX-65 MinimaX; Auratone Active 5C Super Sound Cube; Focal Solo6; Genelec 6040R Smart Active Loudspeaker; Neumann KH 750 AES67 Subwoofer; PreSonus Eris E5 BT
WIRELESS TECHNOLOGY
Audio-Technica 3000 Series IEM System; BOSS Waza-Air Bass; Carvin Audio IEM EM900 (500 MHz); Lectrosonics IFBlue; Sennheiser XS Wireless IEM
WORKSTATION TECHNOLOGY / RECORDING DEVICES
Merging Technologies Pyramix 14; PreSonus Studio One 5 Professional v.5.5; Steinberg Cubase 12; Steinberg Nuendo 12; Tracktion Waveform Pro 12; Universal Audio LUNA v1.2.5
STUDIO DESIGN PROJECT
Expanding Sky Studio – FM Design; Hermes Sound – Carl Tatz Design; MTSU – Middle Tennessee State University – Studios D and E – nonzero architecture; Rambling Rose Studio – Russ Berger Design Group; Spotify at Mateo – WSDG – Walters-Storyk Design Group; Warm Studios – Alex Otto – Otto System Works
Anaheim, CA (November 18, 2022)—Finalists have been announced for the 38th Annual TEC Awards, taking place at the TEC Experience, a reception at the 2023 NAMM Show on Thursday, April 13, 2023. This year, 21 Technical Achievement categories and a Studio Design Project category will be honored.
Presented annually during The NAMM Show, the TEC Awards recognize the individuals, companies, and technical innovations behind the sound of recordings, live performances, films, television, video games, and multimedia.
At the ceremony, one artist will be presented with the Les Paul Innovation Award. The annual award honors musical artists whose work has exemplified the creative application of audio technology.
For invited members, voting in each category will begin on December 21 and end on March 1, 2023. Finalists from the 22 categories will be selected by industry professionals across major music, sound, and game audio associations, along with pro audio focused media groups.
The Nominees are:
AMPLIFICATION HARDWARE / STUDIO & SOUND REINFORCEMENT
AUDIO APPS & HARDWARE / PERIPHERALS FOR SMARTPHONES & TABLETS
Apogee Control 2 for iOS; Flock Audio PATCH APP DX; JBL Performance Manager; Moog Music Animoog Z; Steinberg Cubasis 3.4; Universal Audio Volt 2 Audio Interface; Waves MyFOH
AUDIO EDUCATION TECHNOLOGY
Audio Test Kitchen – ATK Mobile; Audiomovers – Listento Plus; Berklee Press – Hip-Hop Production: Inside the Beats; iZotope – Are You Listening, Season 4 Video Series; Mix with the Masters – Mix with the Masters; Shure – Microphone Techniques for Recording Educational Booklet
COMPUTER AUDIO HARDWARE
Antelope Audio Galaxy 32 Synergy Core; Digital Audio Denmark Core 256; Flock Audio PATCH XT; Focusrite Clarett+ Series; Focusrite Vocaster; Neve 88M; Universal Audio Volt 276
CONSOLE TECHNOLOGY
Allen & Heath Avantis V1.2; DiGiCo SD12T Theatre Version; RØDE RØDECaster Pro II; Solid State Logic ORIGIN; Solid State Logic UC1 SSL Plug-in Controller; Waves CA3000-MX Commercial Audio Mixer
DJ PRODUCTION TECHNOLOGY (HARDWARE / SOFTWARE)
Numark NS4FX; Omnitronic TRM-422; Pioneer DJ DDJ Rev-7; Reloop Mixon 8 Pro; Roland SP-404MKII Creative Sampler and Effector
AEA TRP500; Antelope Audio Discrete 8 Pro Synergy Core; Audient iD 44 Mk2; Daking Audio Mic Pre 4T; Focusrite Clarett+ OctoPre; Rupert Neve Designs 5025 Dual Shelford Mic Pre; sE Electronics DM2
Ampeg Micro VR Limited Edition White; BOSS Katana Bass Guitar Amplifiers; BOSS RE-202 Space Echo; Hotone Ampero II Stomp; Softube Marshall Murder One Lemmy Signature; Strymon Deco V.2; Strymon El Capistan V.2; Universal Audio UAFX Dream ’65 Reverb Amplifier
MUSICAL INSTRUMENT HARDWARE
Moog Music Mavis; Moog Music Etherwave Theremin; Nord Piano 5-88; Oberheim OB-X8 Analog Synthesizer; Robkoo Wind Synthesizer R1; Roland JUNO-X Programmable Polyphonic Synthesizer
MUSICAL INSTRUMENT SOFTWARE
EastWest Sounds Forbidden Planet; ILIO Andy Narell Steel Pans — The Ellie Mannette Collection; Roland Jupiter-4 Software Synthesizer; Sound Magic China Ensemble; Spectrasonics Omnisphere – Sonic Extensions; Universal Audio UAD Opal Morphing Synthesizer; Vienna Symphonic Library Synchron Brass; Vienna Symphonic Library Synchron Woodwinds
PRODUCTION ESSENTIALS
Genelec GLM V4.2 GRADE Report; Merging Technologies Ovation 10; Other World Computing OWC Flex iU4; Radial Engineering Power-1; Rational Acoustics SMAART 8.5 Audio Analysis Software; U-he and Bitwig CLAP
SIGNAL PROCESSING HARDWARE
Antelope Audio Synergy Core; Bettermaker Stereo Passive Equalizer; Black Lion Audio Auteur MK3; GC Audio Density Compressor; Line 6 DL4 MkII; Pultec MEQ-500 Jack Douglas Edition Midrange EQ; Rockruepel sidechain.one; Solid State Logic THE BUS+
SIGNAL PROCESSING SOFTWARE (DYNAMICS / EQ / UTILITIES)
FabFilter Volcano 3; New Audio Technology Spatial Audio Designer; Roland JUNO-60 Chorus Software Effect; Softube Atlantis Dual Chambers; Solid State Logic X-Delay; Universal Audio UAD AMS DMX Digital Delay & Pitch Shifter
SOUND REINFORCEMENT LOUDSPEAKERS
Celestion CF1025BMB; d&b audiotechnik XSL-Series; DAS Audio LARA Line Array; EAW AC6 Column; Holoplot Immersive Matrix Array; JBL SRX900 Series; LD Systems MAILA Intelligent Array; Meyer Sound PANTHER
STUDIO MONITORS
Augspurger MX-65 MinimaX; Auratone Active 5C Super Sound Cube; Focal Solo6; Genelec 6040R Smart Active Loudspeaker; Neumann KH 750 AES67 Subwoofer; PreSonus Eris E5 BT
WIRELESS TECHNOLOGY
Audio-Technica 3000 Series IEM System; BOSS Waza-Air Bass; Carvin Audio IEM EM900 (500 MHz); Lectrosonics IFBlue; Sennheiser XS Wireless IEM
WORKSTATION TECHNOLOGY / RECORDING DEVICES
Merging Technologies Pyramix 14; PreSonus Studio One 5 Professional v.5.5; Steinberg Cubase 12; Steinberg Nuendo 12; Tracktion Waveform Pro 12; Universal Audio LUNA v1.2.5
STUDIO DESIGN PROJECT
Expanding Sky Studio – FM Design; Hermes Sound – Carl Tatz Design; MTSU – Middle Tennessee State University – Studios D and E – nonzero architecture; Rambling Rose Studio – Russ Berger Design Group; Spotify at Mateo – WSDG – Walters-Storyk Design Group; Warm Studios – Alex Otto – Otto System Works
Carlsbad, CA (January 27, 2021)—Forced to move online for a virtual event, NAMM turned its annual Winter NAMM Show into Believe in Music week in mid-January, attracting 93,226 attendees from 187 countries for the five-day occasion.
Between Monday, January 18 and Friday, January 22, Believe in Music week hosted 983 special sessions and events for a total of 611 hours of content, 36 of them livestreamed. That included nearly 200 education, training and professional development sessions presented by 391 speakers. The event’s Marketplace hosted 1,227 participating brands.
“The Yamaha team put a ton of effort into bringing our dealers and customers a great experience at Believe in Music week. Our team members met with hundreds of our dealers and many of them noted they were the best meetings they have ever had—either in person or virtual. And tens of thousands of customers dug into the content we presented in our 11 virtual booths,” shared Tom Sumner, President of Yamaha Corporation of America.
Mitch Gallagher of Sweetwater offered “More than a substitute for the traditional trade show, Believe in Music week established a new venue for manufacturers, retailers, press, and music-makers to connect, interact, and learn from one another. A huge success!”
“We’ve been thoroughly impressed with the overall virtual experience of NAMM: Believe in Music week,” said Abby Kaplan, VP of Global Retail Sales at Shure. “While we miss seeing everyone in person, we have still been able to connect with customers, introduce them to our products, and do planning with our channel partners.”
“Believe in Music week vastly exceeded my expectations, packed with valuable information, education and in-depth product seminars. It truly felt like a global music community connected by this platform that became a social network for the music industry and attendees,” said Chris Tso of Full Compass. “This was a great way for our staff to participate, gain skills we can use today and a powerful way to promote the benefits of making music.”
Alan Macpherson, CEO of L-Acoustics Americas, said, “This year, rising to a new challenge with its Believe in Music week, NAMM proposed a well-thought-out alternative to the in-person show and has accompanied us as we built our show presence. The new format is providing excellent opportunities for interaction with new and existing clients and a platform for us to present our products and services to a wide and varied audience.
For the Audio Production and Technology Track, sessions for recording, live sound, house of worship professionals, and music technologists dove into the landscape of new technology. Programs included TEC Tracks, which offered big-picture sessions and high-profile topics in recording, live sound, and music business, highlighted by interviews with top producers, engineers, and artists, including Dave Cobb, Craig Bauer, John Boylan, Suzanne Ciani and Peter Asher, and live streaming and remote music production tips sessions for house of worship audio professionals.
The Audio Engineering Society presented educational sessions on key topics for audio professionals, including streaming live performances and new music industry business models. In a first, the Event Safety Alliance (ESA) joined the NAMM event. The ESA shared a suite of educational sessions with a roster of academics and industry professionals that explored critical issues within the live event space, including safety in production design, risk management, COVID-19 mitigation planning, and more.
The Believe in Music platform is open to all until February 28, 2021.
Carlsbad, CA (January 25, 2021)—The annual NAMM Show went virtual this year with its Believe in Music Week online gathering last week, and along with that, the annual TEC Awards, honoring the best in professional audio and sound production, also went online. As always, the annual event recognized efforts in Technical Achievement (pro audio equipment and services) and Creative Excellence (music making, live performances, video games, television and films).
“Despite the global pandemic, the industry continued to innovate, creating one of the largest collectives of product Nominees in the 35-year history of the awards. And given the world engaged in virtual interaction on an unprecedented level, the products honored helped connect us all by delivering music and sound across the world,” shared Eric Geer, TEC entries & nominations supervisor.
Additionally, the TEC Awards added five historical audio products to the TECnology Hall of Fame: Western Electric 639A Ribbon Microphone (1938); RCA Mark II Sound Synthesizer (1957); 3M M56 16-Track Recorder (1968); Constant Directivity Horn, Don Keele (1975), and the Near Field Monitoring, Ed Long (1977).
Carlsbad, CA (September 17, 2020)—Despite the pandemic, the 36th annual TEC Awards will be held as scheduled in January, and now the nominees have been announced across all 22 Technical Achievement and seven Creative Achievement TEC Award categories. The industry awards recognize individuals, companies and technical innovations behind the sound of recordings, live performances, films, television, video games, and multi-media.
According to the TEC Awards committee, more than 1,000 products and projects were nominated this year. Nominees that made the cut to the final list include products and technologies from the likes of Avid, JBL, Native Instruments, Pioneer, Roland, Yamaha, Spitfire Audio, Soyuz Microphones and United Studio Tech.
The TEC Awards will join Believe in Music Week, held the week of January 18, 2021, where the winners of each category will be announced and honored. Other notable changes include the discontinuation of the Audio Education Technology category, with entries moving to either the Audio Application or Software categories, and a temporary pause to nominations for the Tour Event Sound Production category until live touring can resume.
Individuals that will be honored with the Les Paul Innovation Award and induction into the NAMM TEC Hall of Fame will be named at a later date. Voting for the 36th TEC Awards will begin November 19, 2020.
Carlsbad, CA (August 10, 2020)—With the Covid-19 pandemic continuing to rage on, NAMM has shifted gears in regard to its annual NAMM Show convention, which was scheduled to take place in January, 20201. The in-person convention will not be held, but instead replaced by “Believe in Music Week,” a week-long online music event kicking off January 18, 2021.
The organization expressly states the event will not be a virtual tradeshow, but rather a panoply of programming and professional education, presented alongside “an interactive marketplace to connect buyers and sellers.” In an announcement for Believe in Music, NAMM emphasized educational offerings aimed at all segments of the MI, pro audio and retail industries that would provide thought leadership, raising the possibility of its trademark NAMM University presentations typically given at the annual trade show. Nonetheless, the organization fully plans to also provide B-to-B opportunities for product announcements, brand initiatives, customer engagement and more.
“While it remains unsafe for us to gather in person in January, Believe in Music week will use new, intuitive technology to connect us all to harness the incredible energy that happens when we come together,” Joe Lamond, NAMM President and CEO, said in a statement. “Believe in Music week will be a critical step for our industry to help us prepare for the new year and new opportunities.”
While The NAMM Show will not be taking place, many of its tent-pole events, such as the TEC Awards and Top 100 Dealer Awards will be held during Believe in Music Week. Aa always, the 36th TEC Awards will recognize individuals, companies and technical innovations behind the sound of recordings, live performances, films, television, video games and multimedia. Accordingly, the TEC Awards’ annual call for entries remains open through August 31 at www.TECAwards.org.
The event will be accessible at https://believeinmusic.tv, and NAMM plans to announce more details of events, receptions and other activities in the weeks and months ahead.
Carlsbad, CA (January 25, 2021)—The annual NAMM Show went virtual this year with its Believe in Music Week online gathering last week, and along with that, the annual TEC Awards, honoring the best in professional audio and sound production, also went online. As always, the annual event recognized efforts in Technical Achievement (pro audio equipment and services) and Creative Excellence (music making, live performances, video games, television and films).
Carlsbad, CA (August 10, 2020)—With the Covid-19 pandemic continuing to rage on, NAMM has shifted gears in regard to its annual NAMM Show convention, which was scheduled to take place in January, 20201. The in-person convention will not be held, but instead replaced by “Believe in Music Week,” a week-long online music event kicking off January 18, 2021.