The Podcast Show Sneak Peek: Politics, IP and James Corden on the Menu at London Audio Fair

With hit dramas together with “The Shrink Next Door” and “WeCrashed” having been primarily based on podcasts lately, the format has change into more and more standard for display screen adaptation.

It’s one thing Jason Carter, director of The Podcast Show, is aware of effectively. Carter, who was head of occasions on the BBC earlier than he launched the annual market and conference (now in its third 12 months), factors to “the unbelievable worth in creating IP” and never only for adaptation.

“Different to conventional broadcasting, the place you would possibly are available in as a presenter and be paid to host a radio present, you’ve obtained a possibility to create your individual IP and that IP will be rolled out into not simply the podcast and the income that you simply would possibly get from the podcast, however it may be rolled out right into a reside present…books, content material, movies,” he says of the medium. It’s a subject that may, naturally, be explored throughout the present itself, with one panel titled “Creating Valuable IP for TV/Film Adaptation.”

Carter launched The Podcast Show, which is ready to happen on the Business Design Centre in London on May 22 and 23, after being approached by various massive manufacturers within the audio area. “[They said] ‘it’s a bit odd that with the expansion of podcasting there isn’t a kind of business get collectively of scale, bringing the worldwide podcast group collectively.” The first companions to return on board have been BBC Sounds, Amazon and Spotify amongst others.

Three years on, the occasion has over 80 over sponsors and exhibitors with business execs flying in from internationally. Last 12 months 40% of its 10,000 attendees have been from outdoors the U.Okay., with nearly all of these coming from the U.S. adopted by Germany and France. They embody new and impartial podcasters, enterprise individuals and senior figures within the business. The highlights this 12 months embody a keynote from iHeartPodcasts president Will Pearon, an interviewing masterclass from veteran broadcaster Kirsty Young and James Corden in dialog with SiriusXM president Scott Greenstein.

“Our imaginative and prescient is to create what Edinburgh [TV] Festival is for leisure in that there’s a human ingredient and expertise but in addition there’s a enterprise purpose,” Carter says.

When requested whether or not a U.S. model of the present is within the works, Carter indicated it could be: “We are doing various variations outdoors of the U.Okay.

Podcast tendencies that can be examined throughout the present this 12 months embody the pivot to video podcasting, grappling with AI and, by way of content material, politics. “I don’t suppose it’s a shock [since] there’s a U.Okay. election this election 12 months and a U.S. election.”

With podcasting now massive enterprise – and getting greater every year – is there a hazard the market is changing into oversaturated? “It relies upon, doesn’t it, what place you’re coming from,” Carter replies. “There have been 500,000 podcasts in 2018 worldwide. There are actually 2 million podcasts. One would possibly argue it’s saturated if you happen to’re within the promoting area or if you happen to’re a brand new creator that desires to get eyeballs or is in your podcast.”

If there’s as soon as place that’s assured to sort out the subject of oversaturation, it’ll be The Podcast Show, Carter factors out: “It’s a part of our job as a present to open up that debate and steer [podcasters] in the correct strategy to stand out.”