Whats in a Name? The McIntosh Labs C2700 Preamplifier

How does one define the word-brand? It’s a question I’ve been working on answering while helping to create a new sustainable women’s clothing line with my wife. Is it a catchy name? A slick logo? The overall look and feel of the product(s)? The advertising / marketing message? Yes, in part all these elements bolster… Read More »

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