Zulu Alpha Kilo & Pizza Pizza: Jams (music) and rolls (pizza-ish) for an ideal 4/20

Ah, these legendary hashish munchies. A really helpful truth of (stoned) life for model promotions the place hashish is authorized.

Pizza Pizza and Zulu Alpha Kilo have ignored the plain to create one thing distinctive – the model’s first-ever album, Pizza Pizza Dope Jams. The 4/20-friendly launch reimagines the model’s well-known jingle, interspersing it into over 40 psychedelic minutes of music. The album takes listeners on a mind-bending sonic journey unfold throughout 5 tracks and genres. Drawing inspiration from stoner legends resembling The Grateful Dead, Phish, and Pink Floyd, the album’s free-flowing, improvisational jams are each a tribute to basic weed smoker music and an ideal soundtrack for 4/20.

The album, out there to stream on Spotify and Apple Music, has been launched to coincide with the return of Pizza Pizza Pre-Rolls, the viral, joint-shaped pizza product that made waves final yr, out there for a restricted time from April 14-20. Together, Dope Jams and Pizza Pizza Pre-Rolls are being promoted because the “final 4/20 combo”.

“Nothing hits like an ideal observe on 4/20 – besides possibly a Pizza Pizza Pre-Roll, so we’re delivering each in a single deliciously groovy pairing,” said Adrian Fuoco, chief advertising and marketing officer at Pizza Pizza.

Pizza Pizza partnered with Toronto jam band, Zuffalo for the mission, improvising the jams throughout numerous musical kinds. The opening observe, fittingly titled Chronic Mnemonic, kicks off with the Pizza Pizza jingle, that step by step morphs into an eight-minute groove, earlier than circling again to the jingle.

Other jams on the album incorporate the model in subtler methods. Cosmic Journey takes listeners on a slow-burning 18-minute psychedelic journey that begins in a gradual hypnotic Pink Floyd-ish house earlier than step by step introducing increasingly more notes from the jingle into the jam.

Limited-edition orange vinyl records will even be given away being given away by way of Pizza Pizza’s social channels.

“Last yr, we glad folks’s munchies with a great-tasting thought — Pizza Pizza Pre-Rolls. And due to its success, we wished to feed their ears this time, with nice music,” said Brian Murray, chief artistic officer at Zulu Alpha Kilo. “We paired the proper snack with the proper tracks.”

The Dope Jams and Pre-Rolls marketing campaign is working throughout Canada and consists of social media advertisements, programmatic video with media planning by Media Experts, and PR managed by spPR.

Vinyl

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April 17, 2025 at 03:23AM