Emiko, a.k.a. ThatHiFiGirl and eCoustics (one of EnjoyTheMusic.com‘s online partners) have joined together on a new video series aiming to connect with the next generation of music lovers, audiophiles and hi-fi enthusiasts. Our goal is to inform, entertain and attract an entirely new audience that appreciates music, but is not quite sure how to begin its journey. If you’re old enough you might remember the ad slogan, “Is it live, or is it Memorex?” The 1972 ad campaign for Memorex cassette tapes featured The First Lady of Song, Ella Fitzgerald singing a high note that could shatter a goblet — once during a live performance and again when played back via Memorex tape