My first wife used to have this Madison Avenue market research job, and her main assignment was to do surveys-to find out what women wanted and what men thought was important. Not surprisingly, she discovered that women desired economic security and status in the community way more than sex or power or even love. Shockingly, sex was usually seventh or eighth on the woman’s list. What really surprised me, though, was what men claimed was important to them. I mean, yeah, sex was always at the top (usually number one or two).