Mastercard and Shell Top 2024 Best Audio Brand Report Ranking

amp, a part of The Landor Group and WPP Network, has launched the Sixth Annual Best Audio Brands Report providing a complete world rating of name sound utilization.

According to amp, music utilization elevated by 10% in model advertising and marketing content material, and licensed music featured in 1.5% much less digital content material during the last 12 months. They added that ownable sonic property have grow to be extremely precious.

Mastercard and Shell declare the one and two slots with thousands and thousands of worldwide implementations, occasion executions, and sonic variations. Two new manufacturers, Telenor and Equinor, have entered the Best Audio Brands Top 10 rating, becoming a member of an elite and skilled group of sonic branding stars together with AutoZone, Old Spice, and Burger King.

Best Audio Brands Top 5

1. Mastercard
2. Shell
3. Swiss Re
4. AutoZone
5. Telenor

The amp Research & Insights workforce linked with the Spotify analysis division for a sonic branding examine inspecting model sonic technique and efficiency.  97% of respondents agreed {that a} well-defined sonic branding technique considerably contributes to buyer loyalty and engagement.

“Sonic branding goes past only a sound; it’s an auditory signature that embodies a model’s id and connects emotionally along with your viewers at each touchpoint,” stated Spotify’s Global Head of Advertising Sales, Brian Berner.

Along with the rating, Best Audio Brands is designed to highlight sonic superstars, counsel efficient sound branding methods, and supply manufacturers with a toolkit to strategy audio in an environment friendly, ROI-focused method.

Best Audio Brands 2024 will be downloaded right here