Natalie Bassingthwaighte & Budjerah Mount Campaign Against Drink-Driving

Natalie Bassingthwaighte and Budjerah have joined a partnership between ALWAYS LIVE and the Transport Accident Commission (TAC) to launch a brand new marketing campaign aimed toward discouraging music followers from drink-driving.

It comes as a part of the joint initiative Keep The Band Together, which the TAC launched with ALWAYS LIVE in 2022. It’s stated this new marketing campaign displays the previous’s ongoing push to “scale back street trauma by discovering new methods to achieve high-priority teams, specializing in deterring behaviours like drink-driving”.

For the marketing campaign, Bassingthwaighte and Budjerah have referred to as on followers to appoint mates as one in every of six sorts of “street crew legend” to enter a contest. The grand prize, valued at $4,000, contains an Audio-Technica turntable, a pair of KEF audio system, and a collection of vinyl records from artists showing on this yr’s ALWAYS LIVE live performance program (together with Bassingthwaighte and Budjerah).

The six “street crew legends” are described as follows:

The Deso Driver: Our desos perceive that consuming and driving don’t have any enterprise being collectively. They’re those who take it upon themselves to get the band house secure. Bonus factors for a late-night drive-through run and the right playlist.

The Couch Concierge: The tremendous hospitable good friend that all the time comes by way of with the provide of a comfortable place to crash after an evening out. They’re fluffing pillows whereas everybody else is getting their outfits prepared. All this to make sure you can have just a few drinks with out even fascinated about driving house.

The Resourceful Ridesharer: Everyone can have a drink and get house safely when this unsung hero is at work. They’re hustling for low cost codes and making the rideshare reserving to make sure nobody is even considering getting behind the wheel. They’ll even cop the ranking when their mates ask for the AUX wire.

The Prolific Planner: In each friendship group there’s the professional planner who does all of the legwork so you’ll be able to drink and never fear about having to drive. They’re those who fireplace up the group chat, suss all of the PT and rideshare choices, coordinate the deso, and and use their Type A powers to get everybody house secure. Bless.

The PTV Planner: Your most eco-friendly pal who is aware of the trains and tram strains just like the again of their hand. All this planning earlier than an evening out so everybody can have a drink and never even have to consider driving, guiding us by way of bustling stations, saving us cash on Uber surges and time ready in taxi strains.

The Bad Idea Bouncer: This is the mate who’s on the final line of defence, guaranteeing that consuming and driving is not even a thought bubble in somebody’s head. They’re confiscating telephones, keys, reserving taxis, and doing no matter it takes to make sure their mates get house in a single piece.

Entries for the competitors are open now, and shut at 10am AEDT on Sunday December 10. Head right here to enter.

In a press launch, Bassingthwaighte stated of her function within the marketing campaign: “I’m thrilled to be a part of this implausible initiative to Keep the Band Together with ALWAYS LIVE and TAC. Designated drivers, planners, and ridesharers are unsung heroes who guarantee our nights will not be solely pleasurable however secure. Let’s have a good time them!”

Budjerah shared the sentiment, including in an announcement of his personal: “Music is about pleasure and unity, and protecting everybody secure is a giant a part of that. I’m excited to assist this marketing campaign, recognising the wonderful individuals who make sure that we now have a good time.”

Also weighing in was TAC CEO Tracey Slatter, who defined why the marketing campaign targets stay music followers particularly: “Many Victorians will probably be trying ahead to spending the hotter months having fun with stay music with their mates and family members and we would like everybody to make it house with implausible recollections. Our partnership with ALWAYS LIVE goals to construct a tradition that values street security by prioritising secure journey choices.”

And based on ALWAYS LIVE CEO Steve Smith, the marketing campaign was a pure match for this yr’s program. He stated: “ALWAYS LIVE is all about celebrating music, group, and security. We’re proud to associate with TAC for the second yr working for his or her Keep the Band Together initiative, and shine a light-weight on the buddies who hold our nights enjoyable and safe.”

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through The Music https://themusic.com.au

November 14, 2023 at 02:50AM