Radio Wallops Spotify, Pandora In Ad-Supported Audio Disparity

Radio Wallops Spotify, Pandora In Ad-Supported Audio Disparity

"Only 5% of Americans take heed to ad-supported Spotify in a typical day….64% take heed to AM/FM radio." So says Cumulus Media Chief Insights Officer Pierre Bouvard within the wake of seven new findings on ad-supported audio from Edison Research’s Share of Ear report.

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by way of Radio Ink https://radioink.com/

March 12, 2024 at 10:31AM