Rogers High Fidelity now factory direct

Rogers announced they now are selling direct to customers, following PS Audio’s earlier move in this direction. Hard to argue with this though it means even more challenges for audio dealers. In many ways, it’s inevitable. Magazines constantly defend their reviews by telling readers to go hear for themselves before buying but it’s becoming harder and harder to do so. I’ve remarked here before how even in an urban market, the availability of audiophile products is limited, even when a dealer apparently exists. Esoteric gear, and let’s face it, all audiophile gear is esoteric to the masses, is not amenable to convenient audition. What this means for the long-term health of the industry is anyone’s guess but I think manufacturers have little chance of growing their market by proceeding with business as usual.

Rogers also announced a factory-reconditioned listing space on site too, offering a chance to get a used item with some assurances, another nice touch.  So, never heard Rogers gear myself but their phono stages and integrated amps were always of interest. I hope this works for them.