It’s a not untypical tale. Two veteran engineers, Jason Stoddard, who had extensive experience in product design, development, manufacturing, and marketing, and Mike Moffat, who had an impressive track record designing hi-fi products (footnote 2), got together in June 2010 to start an audio company. What wasn’t typical was the new company’s brand name: Schiit Audio. What also wasn’t typical was the company’s business strategy.