Smart Speaker Owners Listen to More Streaming Audio

Smart Speaker Owners Listen to More Streaming Audio

RADIO ONLINE | Tuesday, November 21, 2023

Edison Research

“The evolution of audio is partially fueled by new audio know-how” was considered one of 5 audio megatrends cited within the Audio in Evolution webinar offered by Edison Research and Amazon Ads earlier this month. The webinar included information from Edison’s Infinite Dial studies and Share of Ear research, together with never-before-seen findings from a This fall 2022 survey of U.S. adults.

Smart speaker possession has grown over 400% previously six years, shifting from a distinct segment smart-home product to a mainstream family merchandise discovered in lots of American households. This possession is fueling audio evolution and progress by offering extra attain, growing time spent with streaming audio, and growing tune-in frequency.

Smart speaker homeowners usually tend to be streaming audio listeners than non-smart speaker homeowners: 91% of all U.S. adults who personal a wise speaker reported they’ve listened to streaming audio previously month, which exceeds non-smart speaker homeowners by 20%. Smart speaker homeowners additionally spend extra time with audio content material general. They additionally spend practically 5 hours per day with audio content material, which over-indexes non-smart speaker homeowners by +12%.

Additionally, sensible audio system are including extra alternatives for streaming audio tune-in. Nearly two-thirds (63%) of sensible speaker homeowners reported they’re listening to streaming audio content material extra regularly since buying their sensible audio system.