Sony Object-Based ‘360 Reality Audio’ Format Aims To Create New Music Ecosystem

Sony’s object-based “360 Reality Audio” format will soon launch on Tidal, Amazon Music HD, Deezer, and the live-performance streaming service nugs.net. Sony hopes to “usher in a major music milestone” with the new format, which will work on any iOS/Android mobile device, and any brand of headphones. But Sony’s new format faces direct competition from Dolby Atmos Music. Will either contender emerge victorious, or will this be the next SACD vs DVD-Audio format war head to the streaming front? Read on to learn more.