Hot on the heels of profitable a worldwide Best New Audio
Product award in London final month, Stuff Group is launching
its first paid subscriber podcast sequence, constructing on its
worldwide true crime status which started with the
phenomenal success of Black Hands.

The Lost Boy is a
six half sequence concerning the mysterious disappearance of
Invercargill schoolboy Mike Zhao-Beckenridge, who was
kidnapped by his stepfather 9 years in the past. It’s the story
of a calculating man with a darkish previous, the 11-year-old boy
he managed and the distraught mom left
behind.

Created in partnership with The Press by
journalists Mike Wright – host of the acclaimed The Trial
podcast sequence – and Shannon Redstall, it is going to be free for
subscribers of The Press with a subscription mannequin for all
different listeners.

Stuff Group CEO Laura Maxwell says
paid audio subscriptions have confirmed profitable with native
and worldwide audiences, delivering diversified income
streams alongside promoting and sponsorships.

“Our
audio group goes from power to power – our flagship
day by day information podcast Newsable not solely beat out audio merchandise
from The Economist and 4 different world media organisations
ultimately month’s International News Media Association’s
awards, it has ticked over greater than one million downloads in
its first yr. Last month The Good Sex Project podcast gained
Gold on the New York Festival Radio Awards and Black Hands
continues to obtain worldwide acclaim, having now
delivered greater than 7.7 million downloads because it launched
in 2017.”

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New Zealanders are avid
customers of podcasts – 46% of Kiwis aged 16+ have listened
to a podcast prior to now month. Stuff Head of Audio Laura
Heathcote says: “This is our first step into paid audio
subscriptions which is a burgeoning and data-rich media
platform – globally the podcast market is price $30 billion
and rising exponentially every
yr.

“We’re thrilled to kick off our
subscription providing with The Lost Boy, a gripping story
that includes high-quality journalism, vivid characters and a
compelling thriller. The podcast will enthral each native and
worldwide subscribers."

From right now, the primary two
episodes of The Lost Boy can be free on podcast platforms
together with Apple and Spotify and thru stuff.co.nz, New
Zealand’s largest digital information web site. Episodes three to 6
might be unlocked by means of a subscription to The Press or by
going to hear.stuff.co.nz/thelostboy.

About Stuff
Group

Proudly unbiased and New Zealand-owned,
Stuff connects with virtually 3.4 million Kiwis each month
throughout its main companies, delivering high quality information,
content material and experiences that assist make Aotearoa a greater
place. Stuff Digital has unrivalled attain throughout the nation
by means of primary information web site stuff.co.nz and homegrown
social community Neighbourly. Stuff Masthead Publishing
connects with audiences by means of subscriber-led digital and
printed metropolitan, regional and neighborhood publications,
in addition to a spread of much-loved client magazines. Stuff
Brand Connections arms advertisers and companions with a
complete vary of cross-media promoting and Stuff
Events
options.

© Scoop Media