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Tag Archives: John McBride

Blog: Building The ‘Mix Nashville: Immersive Music Production’ Event

Martina and John McBride inside Blackbird Studios, which will host the evening festivities of Mix Nashville: Immersive Music Production on May 20.
Martina and John McBride inside Blackbird Studios; the facility will the Host Partner for Mix Nashville: Immersive Music Production’s evening festivities on May 20, 2023.

I’ll say this about Nashville engineers and producers: They call you right back. And it doesn’t usually take too long, maybe 30 seconds. If they’re in a session and can’t talk, it’s not uncommon to get a boomerang text that says as much, promising to call when they get a break. Then again, all of this might not even happen because they already answered the phone and asked me how I’m doing, even though I’m quite sure that my 510 doesn’t ring any bells.

This has happened so often over the past two weeks that by the time I texted Vance Powell with a “Tom Kenny here. Can you give me a quick call when you get 2 mins free? It won’t take long. Promise,” and then saw his number lighting up my iPhone within 20 seconds, I picked up, and the first words out of my mouth were, “What the f-#* is it with you Nashville engineers?! You all call right back! We don’t do that in California! My daughters don’t even do that! What the f-#!%?”

Without missing a beat, Vance shot back, in that signature rapid-yet-deadpan delivery: “It’s ’cause we’re all out of work, looking for a gig.”

I laughed out loud, my faux rage dissipating as I told him that the fact that people still pick up their phone is one of the things that I love about Nashville. He was standing outside a Starbucks in Seattle, about to head back to the truck for a line check/sound check and then a live mix of that night’s Phish show, which would be streamed to fans, same as it is for every performance. Vance is a busy boy. It now looks like I’ll be seeing Phish and Vance this Monday at the Greek Theater in Berkeley, my all-time favorite venue. That invitation wouldn’t have happened over text. It’s all because Vance picks up his phone.

Vance was merely the tipping point in my Nashville-engineer-and-phone theory. Over the past few weeks, I’ve learned that if he’s not buried in a mix, Jeff Balding will almost always pick up his phone. Julian King, whom I’ve met once or twice over the years, texted back: “Sure, Tom. Is tomorrow morning at 9 good?” I texted, “Suuuuure, though if I sound a little foggy it’s only because I’m in Oakland and I still prefer musician’s hours.” He texted back: “Is now good?” I would learn that he was on a rare three-day camping vacation with his wife and about to put steaks on the grill.

Mix Nashville: Shani Gandhi, Michael Romanowski Join Speaker Lineup

Gena Johnson took a couple of hours to get back to me, but when she did, around 11 p.m. Nashville time, she apologized profusely and said that the session didn’t stop for a break that night. She promised to call in the morning, and she did.

I was a bit nervous about cold-texting Dann Huff. He’s at the level where I typically have to go through two layers of publicity to say hello. But John McBride told me, “F-*# that. He’s a regular guy. Just text him.” So I did, and he called within 30 seconds, remembered our meeting from 10 years ago in Blackbird Studio F, and within five minutes had agreed to be one-half of the Keynote Conversation, addressing “Art and Commerce” at the upcoming May 20 Mix Nashville: Immersive Music Production event.

It’s the Mix event that triggered all these engineer calls. And by now you’ve all figured out that the phone, though all of the above is entirely true, is simply a metaphor for the absolute openness and level of engagement I’ve encountered in the recording community each and every time I’ve come to Nashville.

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The Mix Nashville event is happening only because Pat McMakin, a good friend for many years, took me down to Curb Studios one morning in October. Aaron Bowlin was our host, and I was taken through the renovated studios by Craig White and David Bates. They didn’t know me until that morning, but by the end of lunch at King Siam, we had worked out a plan whereby Curb Studios would be our Host Partner on Music Row, with Blackbird Studio our Host Partner for the evening party in Berry Hill.

Speaking of Blackbird, John McBride always picks up his phone. Always. Even at midnight Pacific time. He has an amazing new venture launching this month, Inside Blackbird, as you can read about in our cover story. When talking about the cover image, I soon realized that it was important to me (and to John) that Martina be on the cover with him. Mix always talks to John, but John always talks to Martina.

Over the 20 years I’ve known them, dating back before their youngest daughter’s first birthday party at the Oakland Coliseum, I’ve looked at John and Martina as true partners in all the things that matter in life—family, friends, music, business, pleasure and so much more—and they have been nothing but genuine and open in welcoming this rogue editor whenever he comes to town. Just like Nashville itself.

I can’t wait for May 20, when Mix opens up the conversation about immersive music and I get to hang out with some damn fine engineers, producers and friends. Come on down to Curb, then join us at Blackbird. See you there!

• • • • •

Mix Nashville: Immersive Music Production is produced in conjunction with Host Partners Curb Studios, Belmont University and Blackbird Studio. During the day, Host Partner Curb Studios, along with Black River EntertainmentColumbia Studio A and Starstruck Studios, will feature a series of expert panels, project profiles, technology exhibitions and demonstrations, interviews with top engineers and producers, immersive listening sessions, and much more. At night, the event moves to the nearby Berry Hill neighborhood for a party at Blackbird Studio, in conjunction with a Studio Crawl featuring immersive music Listening Sessions at a number of nearby studios, including Imogen Sound, Sputnik Sound, Addiction Sound Studios, Westlake Pro and the ADAM Audio showroom.

Inside Blackbird: Legendary Nashville Studio Grants All-Access Online, Part 2

Martina McBride and John McBride inside Blackbird Studios.
Martina McBride and John McBride inside Blackbird Studios.

Nashville’s Blackbird Studios has develop into one in all Nashville’s most essential services during the last twenty years. While it expanded to incorporate Blackbird Academy some years in the past, now founder John McBride has taken the studio’s model on-line with a brand new enterprise, Inside Blackbird. Check out PART ONE for the intriguing how’s and why’s that led to Inside Blackbird, however on this conclusion, McBride explains the what’s…and what’s subsequent.

WHAT EXACTLY IS IT?

Mix's May 2023 cover.
Mix’s May 2023 cowl.

The easy description could be that Inside Blackbird is a subscription-based web site that produces and hosts a set of video interviews with the expertise concerned in making a report or placing on a reside live performance, together with expertise demonstrations that includes new and traditional merchandise, with context for each’s place within the recording chain and visible examples of the way it may be used.

The navigation construction is topped by 4 principal classes—Studio, Live, Diaries and Resources—with every class damaged down into headings comparable to Mixing, Producing, Vocals, Instruments, Plug-ins and Gear. Click on any a kind of, and dozens of movies pop up, starting from trailer-type soundbites on a really particular subject, to 90 minutes with Al Schmitt and Niko Bolas organising mics, Trina Shoemaker or Sylvia Massy speaking about engineering, Nathan Chapman exhibiting how he comps vocals in Melodyne, Desmond Child on songwriting, Yelawolf on life and music, or ace Nashville session guitarist Tom Bukovac detailing how he crafts a track from begin to end, then taking the viewers inch by inch by means of his pedal board.

Engineer Sylvia Massy was a hit with early Inside Blackbird subscribers.
Engineer Sylvia Massy was a success with early Inside Blackbird subscribers.

It’s not that McBride invented one thing utterly new with Inside Blackbird. There are a whole lot of web sites that debate pro-audio gear, and there are a whole lot extra that function musicians explaining how they do what they do. It’s the deep stage of element and experience that McBride coaxes out of his visitors as an interviewer, in addition to the fervour he brings in his personal demonstrations of expertise, that makes Inside Blackbird stand out. That and the storytelling. Anyone who watches the Butch Walker video on being an artist and producer, chock stuffed with his insights into guitars, is simply as prone to stroll away interested by the hilarious and well-told story of his first live performance, KISS at Atlanta’s Omni Center, at age 10, chaperoned by his mother and father.

“About three years into all this, after recording a bunch of movies, individuals throughout me stored saying that I ought to swap from the concept of licensing a curriculum to a subscription-based mannequin,” McBride explains. “At the identical time, I used to be discovering that I needed the content material to be each academic and entertaining, so I took the edutainment method. Then as we began again up, I couldn’t discover anyone who needed to do the interviews. So I assumed, ‘Well, you understand what? I can research up, determine some good questions.’ I don’t wish to ask the identical questions.

“Like with Billy Corgan, from Smashing Pumpkins. I regarded up some interviews with Billy, they usually all speak concerning the first three records, which have been big. They would possibly speak about his guitar sound or no matter—and we do speak about guitar, in fact—however I made a decision that I needed to speak about his two children, who’re younger. I needed to speak about the way you handle your life with all that’s occurring, with half your life on the highway. How do you handle that in your individual head? I wish to know, ‘Did you’ve got a stereo rising up? What report did you play the grooves out of once you have been actually younger?’

Producer/artist/head of Blue Note Records Don Was talks with John McBride.
Producer/artist/head of Blue Note Records Don Was talks with John McBride.

“At the identical time, no person on the planet is as concerned with each tiny sound that comes out of an acoustic guitar as a lot as Bryan Sutton,” he continues. “He will get sounds out of an acoustic that I didn’t even know you could possibly get. So we speak about tone. We speak concerning the really feel of the neck for him. We speak about what he appears to be like for if he’s shopping for an acoustic, what’s going to promote him. Is it the quantity? Is it the evenness of the strings? He goes into issues that even musicians who’ve been enjoying for years haven’t considered but.

“Jerry McPherson goes into fingerpicking versus utilizing a decide, and he explains it so superbly. He talks about once you strum with a decide, there’s a sure type of ‘shang’ within the sound. Then he performs along with his fingers and also you say, ‘Oh, lord, that’s a lot extra intimate.’ Most of the individuals I’ve interviewed are actually good at explaining what they do and why they do it.”

Artist/producer Butch Walker discussed guitars with John McBride, while also relaying a fun story of attending his first concert, KISS, in Atlanta, with his parents as chaperones.
Artist/producer Butch Walker mentioned guitars with John McBride, whereas additionally relaying a enjoyable story of attending his first live performance, KISS, in Atlanta, along with his mother and father as chaperones.

WHAT WILL IT BECOME?

Inside Blackbird is already up and working following a comfortable launch earlier within the 12 months, and it’ll formally debut in May at $15.99 a month, with free trials, discounted annual plans, breaks for college students and all that you just would possibly anticipate. Two new movies are promised every week, on high of what’s already a well-populated web site. According to McBride, he has about 600 movies within the financial institution, together with ones with Garth Brooks, Vince Gill and lots of others to be launched all through the approaching 12 months.

There have been delays and bug fixes, a couple of matches and begins, and there will probably be ongoing tweaks as the location itself figures out what it needs to be and because the viewers sends in suggestions.

Producer/mixer Joe Chiccarelli, in Blackbird Studio B.
Producer/mixer Joe Chiccarelli, in Blackbird Studio B.

Marketing plans are being assembled, throughout social media and in partnerships. He’s already fashioned offers or alliances with corporations like Gibson and Steven Slate Digital. He’s talked with executives at Apple Corps and he’s entertained options that he broaden on the content material he already has and create a 10-episode collection for tv, or extra possible, a streaming accomplice. The potential viewers extends approach past professional audio, into guitars, drums, bass, keyboards and even the rabid fan. The potential viewers is now worldwide. Who doesn’t wish to skip the entrance row and go backstage? Who doesn’t wish to be a fly on the wall when Dann Huff is within the studio, producing a success report?

It’s not clear the place all it will find yourself proper now, however Inside Blackbird is full of wealthy, one-of-a-kind content material for individuals who share a ardour for music.

McBride is the son of a Wichita State University Anthropology professor, so he’s understood from an early age that schooling is a lifetime pursuit, a piece in progress. He’s additionally conscious that Shakespeare’s greatest performs are available in 5 acts. Stay tuned, there may be definitely extra to return.

Inside Blackbird: Legendary Nashville Studio Grants All-Access Online

Martina McBride and John McBride inside Blackbird's Studio C.
Martina McBride and John McBride inside Blackbird’s Studio C.
Mix's May 2023 cover.
Mix’s May 2023 cowl.

Nashville, TN (May 4, 2023)—A bit of greater than 20 years in the past, John McBride opened the doorways to Blackbird Studio within the Berry Hill neighborhood of Nashville, and inside just some quick years, by no matter metric most of these rankings are measured—whether or not mic locker, room acoustics, outboard rack, console, all-around vibe, the engineers and producers who monitor and blend there, or the artists who report successful album throughout their keep, after which return for an additional go—he constructed it into one of many world’s premier recording services, one that matches comfortably in dialog among the many likes of Abbey Road, Capitol, United or The Hit Factory.

Mix Nashville: Immersive Music Production Sets Party Agenda

Then 10 years in the past, after a few years of planning and analysis—first pointed in a single route after which shifting to a different, interested by partnering with a longtime establishment after which deciding to not, going forwards and backwards on the very best size of time to finish a course, and at last selecting an optimum variety of college students getting into every new class—McBride purchased the constructing subsequent door to the studios and opened The Blackbird Academy, providing a complicated and distinctive classroom-meets-studio curriculum, in addition to a classroom-meets-tour mannequin for the Live Sound program. The Blackbird Academy has produced 4 Grammy winners, and the Live Program has properly over 90 % of its graduates working.

Legendary recording engineer jimmy douglass and John McBride.
Legendary recording engineers Jimmy Douglass and John McBride, taping an ‘Inside Blackbird’ section.

This month, McBride opens the curtain on Act III of his audio life, dubbed Inside Blackbird, a web based enterprise that he figured can be a pure mix, even an extension, of the primary two acts, simply with extra video. But as he acquired deeper into planning and improvement, studying what it takes to create a significant, lively, content-rich web site focused in any respect issues music and recording, he rapidly realized {that a}) it’s a helluva lot extra work than he anticipated; b) he was getting into acquainted, but uncharted, territory; and c) it would but show to be his most formidable and personally rewarding Blackbird-based enterprise so far.

Engineer Trina Shoemaker came up from her home in the Florida Panhandle to talk about engineering.
Engineer Trina Shoemaker got here up from her dwelling within the Florida Panhandle to speak about engineering.

“Every 5 years or so, I attempt to take a couple of steps again and have a look at my life, my profession, my payments, no matter I’m doing, and I attempt to have a look at it as a complete,” McBride says. “Another technique to do it’s to take a bit of paper and write down the issues which might be going properly in a single column and issues that may very well be higher within the different. Whatever method you do it, it will get you interested by your experiences. I keep in mind about six years in the past, the very first thing that got here to my thoughts was that folks need extra entry. You see this once you’re on the highway and also you see it once you’re on the town, in no matter subject you’re employed. It’s the concept ‘the entrance row of the present is nice, you recognize, however I’d actually reasonably be backstage.’ As human beings, we wish that connection, that factor that brings us nearer to one thing we love.

Dave Stewart, left, and John McBride talk about guitars in front of Studio A’s vintage Neve 8078 console.
Dave Stewart, left, and John McBride discuss guitars in entrance of Studio A’s classic Neve 8078 console.

“So I believed, ‘Well, you recognize what? I really like music—and I’ve entry,’” he continues. “Access to an ideal studio, to gear, to microphones, to gamers, producers and engineers. To songwriters, label individuals, administration executives, to different artists. I ought to begin filming a number of the processes that go into making a report, or that go into placing on a live performance—all of the issues that folks take into consideration when coping with the truth of day by day life. Maybe we may assemble a curriculum round that, I believed, and if we had these unbelievable movies, this nice content material aimed toward schooling, then possibly I may license it to universities all over the world. There’s roughly 9,000 universities on the market. That’s a giant quantity. We didn’t find yourself going that route, however schooling was on the coronary heart of the plan from the start, and it nonetheless is.

Producer/engineer Nathan Chapman appears in multiple episodes of Inside Blackbird, including in-depth tutorials on vocal comping.
Producer/engineer Nathan Chapman seems in a number of episodes of Inside Blackbird, together with in-depth tutorials on vocal comping.

“I additionally must admit that a lot of this goes again to the 21- or 22-year-old me, who on the time knew sufficient about audio to go do a present. Then the primary time I went on a tour, I discovered that whereas I knew about audio, I couldn’t arrange a drum package if my life relied on it. I didn’t find out about constructing keyboards. I didn’t know which guitar pedals have been the good. I simply didn’t know sufficient, and I didn’t need to simply be the ‘audio man.’ If I’d have identified then what I do know now, properly, I’d have talked to the drummer about his package, or the guitarist about his strings or the place he likes his mic. I’d have been the right viewers for Inside Blackbird. Now I need to encourage individuals beginning out in music, give them a head begin on their profession. I would like them to see and listen to the eagerness that drives all these musicians and engineers we speak to. I need to do something I can to intensify individuals’s data of nice music and nice sound and see if it might be a profession chance.”

COME BACK TOMORROW FOR THE CONCLUSION, EXPLORING WHAT ‘INSIDE BLACKBIRD’ IS AND WHAT IT WILL BECOME.

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