TikTok Adds New Influencer Audio Clips to its Commercial Sounds Library

TikTok has added some new components to its “Sounds for Business” audio library, with further audio clips from a spread of TikTok influencers, that are free to make use of for advertisers within the app.

The new audio samples, accessible in TikTok’s “Commercial Audio Library”, will present extra choices in your campaigns.

As per TikTok:

“Our all-new Sounds for Business – Voice Clips had been developed to assist manufacturers of all sizes simply create a various vary of sound-rich content material with 18 customized voiceover audio templates you need to use in your whole TikTok movies. Recorded by celebrity TikTok Creators Anania, Matt Buechele, Devin Halbal, Good Children, Sani Sisters and Very Gay Paint, these free tracks add among the platform’s most recognizable voices to your movies and provide the right soundtrack for trend-ready content material.”

So the thought is that you simply’ll have the ability to use extra recognizable voices in your TikTok promotions, by way of audio clips recorded by platform stars.

It’s an fascinating consideration, primarily facilitating creator partnerships, of types, with out manufacturers having to make particular person offers with the creators. Though, in fact, the audio isn’t customized, you may solely use the pre-recorded samples supplied. But nonetheless, it may add some further spark to your TikTok clips.

And audio, as famous, is a vital a part of the TikTok expertise, with 88% of TikTok customers agreeing that sound performs a vital position of their enjoyment of the app. Additionally, 73% of TikTok customers say that sounds immediate them to “cease and look” at an advert, so you ought to be contemplating how you need to use sound to greatest impact.

Though these stats are additionally fascinating within the context of the platform’s ongoing dispute with Universal Music, which has seen Universal pull all of its music from the app.

Seems like an issue, particularly with many huge title stars like Taylor Swift, Adele, Drake, and Billie Eilish all signed to Universal.

But that’s an apart, this new announcement regarding in-app audio content material particularly, and the way it may be used to assist companies improve their in-stream promotions.

TikTok says that the 18 new voice clips audio are actually accessible in its Commercial Music Library, which it additionally continues so as to add to with new music and sounds to help within the inventive course of.