Chord Electronics, Yes We’re Open!

Part-Time Audiophile

KENT, UK (PTA) — Chord Electronics is definitely open for business! If by chance you were sadly mislead, bamboozled, or hoodwinked by a poorly contrived April Fools Day prank, I offer you relief in the form of real news. The good news is that Chord Electronics is still open for business and working diligently to fulfill orders, build product, and continue research for the future. “The reports of my death are greatly exaggerated.” – Mark Twain A genuine Chord Electronics press release (enclosed below) was quickly sent out on Thursday April 2nd 2020, to combat the prank and rumors it might have birthed. On April 1st across Chord Electronics’ many social media channels posts were made to quickly extinguish all fires and assuage concerns. Press Release Enclosed 2nd April 2020, Kent, UK: In the UK, and some other countries around the world, 1 April is known as ‘April Fools’ Day’ and is, traditionally, a day for harmless and light-hearted pranks. This year, one particular ‘prankster’ went too far and posted a false article and forged a press release on his hi-fi review website stating that Chord Electronics had closed because of the Coronavirus. Chord Electronics cannot speak to the motivations […]

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