New Dollar General In-Store Audio Network

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Dollar General (NYSE: DG) has announced plans to roll out an enhanced, AI-powered in-store audio network across about 6,000 Dollar General locations in 48 states across North America.

QSIC will help Dollar General deliver more relevant, localized and measurable audio experiences to customers while providing brand partners with accountable, data-driven advertising across one of the nation’s most expansive retail footprints.

This rollout will double Dollar General’s existing in-store audio presence and significantly enhance measurement capabilities at scale, bringing the total number of Dollar General stores with in-store audio capabilities to 12,000 in Q2 2026.

Austin Leonard, vice president and general manager of DG Media Network told us “At DG Media Network, we’re continually exploring innovative ways to help brands meaningfully connect with our customers, and by introducing an AI-powered in-store audio network, we’re unlocking an entirely new layer of relevancy and accountability in the shopping experience. This platform enables us to deliver localized, real-time messaging at scale across the thousands of communities we serve — especially in underserved and often overlooked rural areas. It’s a powerful way to create value for our brand partners while enhancing the in-store experience for the millions of customers who rely on Dollar General daily through more relevant, contextual messaging designed to add value, not noise, to their shopping trip.”

Dollar General operates more than 20,000 stores across the United States, with roughly 75% of the U.S. population living within five miles of a location. This uniquely dense footprint makes DG one of the most accessible retailers in the country, particularly in rural communities where Dollar General frequently serves as a primary destination for everyday essentials.

QSIC, a global in-store audio platform that leverages AI and data intelligence to help retailers and brands unlock the value of in-store media, integrates point-of-sale (POS) data, curated music and AI-generated audio ads to deliver timely, targeted messaging. QSIC exceeds Interactive Advertising Bureau (IAB) standards through its proprietary technology that verifies ad delivery and its closed-loop reporting, helping brands understand performance and incremental impact.

“We’re excited to partner with Dollar General as they enhance their store experience and expand their in-store retail media capabilities,” said Matt Elsley, Co-founder and CEO of QSIC. “Dollar General’s unmatched store footprint and deep reach into communities nationwide make it a powerful opportunity for brands. With retail seeing roughly 85% of sales occurring in-store, physical locations remain the most valuable media channel. Our platform unlocks new value through intelligent automation, verified delivery and performance data that ties marketing investment to real-world results.”

You can learn more about how DG Media Network connects advertisers with rural customers at scale through a robust managed service media portfolio spanning owned, in-store, on-site and off-site tactics across the full funnel here.

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April 13, 2026 at 04:13PM