What Is the Rotel Michi Series?

Rotel originally released its Michi series of products in the Japanese market back in the early 1990s. The word michi, in Japanese, literally translates to the road, or path. In the 1990s, Michi products were primarily targeted toward the Japanese market, but the products quickly found global success, as they delivered a step up in audio performance over the company’s other lines. Michi also finished them with classic Japanese rosewood side panels and priced them competitively. The brand’s new products, while still competitively priced, pack a wallop of performance and look anything but traditional. They also don’t appear to be aimed at any specific market, so I asked Daren Orth, Rotel’s chief technical officer, what precipitated the development of the new line. Orth’s response was eloquent and informative: