Novafidelity N15D Network streamer

Changing a brand name can sometimes be tricky. When ‘BackRub’ decided to become ‘Google’, for example, it worked out just fine–mostly because no one had the first idea what ‘BackRub’ was (or ‘Google’ at first, for that matter). When ‘Prince’ became ‘The Artist Formerly Known As Prince’, on the other hand, everyone just kept on calling him ‘Prince’. The reasons for ‘Cocktail Audio’ to become ‘Novafidelity’ in the UK don’t all concern just how dicey the word ‘cocktail’ is when it comes to spam filters. Nevertheless, it seems reasonable to expect a transition like this to be smooth–but try Googling …