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The Hit Factory Recording Studio Reborn! — Part 3

A close-up view of a typical drum setup in Studio 1. PHOTO: Troy Germano
A detailed-up view of a typical drum setup in Studio 1. PHOTO: Troy Germano

Continuing our protection of The Hit Factory‘s monumental return, we choose up from Parts 1 and 2, and conclude immediately with how proprietor Troy Germano constructed his personal legendary studio—after which seized the chance to deliver the Hit Factory legacy again residence.

GERMANO STUDIOS

On the Cover: In January 2023, after 20 years, Troy Germano reacquired rights to The Hit Factory name, bringing back one of the world’s iconic studio brands and renaming his worldclass Germano Studios in NoHo, New York City. Pictured in Studio 2, from left: Slick Rick, engineer Kenta Yonesaka, Troy Germano, Mark Ronson and Steve Jordan. Photo: Bob Gruen.
On the Cover: In January 2023, after 20 years, Troy Germano reacquired rights to The Hit Factory identify, bringing again one of many world’s iconic studio manufacturers and renaming his world-class Germano Studios in NoHo, New York City. Pictured in Studio 2, from left: Slick Rick, engineer Kenta Yonesaka, Troy Germano, Mark Ronson and Steve Jordan. Photo: Bob Gruen.

“There was a variety of press that was not correct when the studio on 54th Street closed down,” Germano says, with emphasis. “It had nothing to do with the state of the music business or folks working at residence or folks having manufacturing rooms, or with the studios not being busy. It was merely a real-estate concern between my mom and myself. After my father handed away, she wished to promote the studio and promote the actual property, and I used to be adamantly towards that.

“The studio was an energetic studio, the busiest studio in New York for a 20-year time period,” he continues. “It had nothing to do with the use or the change in know-how. Absolutely zero. It was strictly a dispute over an actual piece of actual property that I didn’t suppose must be offered. It’s actually a couple of household factor that simply type of went haywire—however it was at all times a aim at the back of my thoughts to get the identify again.”

Germano makes no bones about his anger and disappointment on the time, however after settling into his new actuality, he channeled that power into creating Germano Studios at a time when most individuals would have suggested towards it. He wasn’t going into it blindly, and he was assured in his method to working a hybrid analog-digital studio facility in a much-changed studio market. He had discovered from his father that it was vital to embrace change, whereas retaining the basics like vibe, service and relationships.

“I nonetheless suppose the analog console that may interface to Pro Tools in a digital area is the best way to go,” he says, “however to achieve success within the studio enterprise, it’s concerning the alternative of displays, the arsenal of analog and digital outboard gear, the microphone assortment, the sound of the reside room, the devices. It’s not only one or two or three issues; it’s seven, eight, 9, ten issues that really make folks need to be within the studio. And it’s not at all times simple. It’s an enormous funding, with fixed capital enhancements.” Recent updates embrace the addition of Dolby ATMOS and Sony 360 Reality Audio immersive mixing, and Germano at all times has his eye on the horizon for the subsequent change that can preserve the ability’s aggressive edge.

“I wasn’t strolling in right here with the clout of getting the Hit Factory model behind me,” he says. “It was a totally completely different factor; it was me, re-creating and reinventing what I do. The proven fact that it’s come full circle and the identify has come again to me simply proves to me that I made the appropriate resolution 15 years in the past after I opened this place.”

Still, he’s totally conscious that it’s principally concerning the expertise—the engineers within the room—that make a studio profitable; it’s one thing he discovered from his father. “Eddie was all concerning the man within the chair, and so is Troy,” Panunzio says. “I don’t suppose Eddie knew concerning the tools the best way Troy does, however he knew that what drew folks in had been the folks within the constructing. Whenever I am going to New York, Kenta [Yonesaka] is my engineer. He’s incredible.”

“I believe we’ve an important steady of younger engineers,” Germano provides, “and my chief engineer, Kenta, is somebody I’m very happy with. He’s now the longest-running workers engineer within the historical past of all of the Hit Factories. I actually pleasure myself on making an attempt to assist gifted younger engineers begin their careers, on educating them or their assistants easy methods to maintain onto purchasers—after which domesticate relationships and true friendships which are going to be lasting their entire profession, their entire lives. I’m going to place them in the appropriate conditions with the appropriate shopper, after which they’ve to know easy methods to develop that relationship and easy methods to be sure that these purchasers at all times need to be right here.”

A Gobo acoustic panel setup at Hit Factory.
A Gobo acoustic panel setup at The Hit Factory. PHOTO: Troy Germano.

COMING FULL CIRCLE

“Here” is now as soon as once more The Hit Factory, although to regulars, the Germanos and The Hit Factory are all however one and the identical.

“It labored out, however it was a pursuit, there’s no query about it, and it wasn’t a straightforward job,” Germano says. “It took a very long time to get the trademark and brand and the IP and every thing else after my mom handed. There had been legal professionals and conferences and it value some huge cash, however there was by no means a query about doing it. Even although I like the best way we’ve constructed Germano Studios, and I’m very happy with the goodwill that me and my workers have created over the past 15 years, switching the identify actually did make excellent sense.

“It’s one thing I’m captivated with,” he provides, “and I believe you may be seeing extra Hit Factory studios popping up in just a few attention-grabbing locations over the subsequent variety of years. There are licensing alternatives with the identify. I have already got Germano Acoustics and the audio system, we’ve the Waves plug-in that I’m very happy with, and there’ll be new merchandise based mostly round just a few issues I’ve been engaged on.

“One of the explanations I named it Germano Studios in 2008 wasn’t from an ego perspective. It was actually to let folks know that The Hit Factory was nonetheless right here. It took a very long time, however I’m joyful it’s labored out so properly.”

“He’s acquired loyal purchasers,” Panunzio concludes. “He’s a hustler, which he discovered from his father—no person may hustle higher than Eddie—and he’ll preserve that place working perpetually. He creates an important vibe, he’s acquired nice expertise working with him and he runs an important studio. People love being with him, and that’s finally what it’s all about.”

The Hit Factory Recording Studio Reborn! — Part 2

Engineer Thom Panunzio mixing at The Hit Factory in the mid-1970s. PHOTO: Courtesy of Thom Panunzio
Engineer Thom Panunzio mixing at The Hit Factory within the mid-Seventies. PHOTO: Courtesy of Thom Panunzio.

Continuing our protection of The Hit Factory‘s monumental return below second-generation studio legend Troy Germano, we choose up from Part 1 and dive into the unique facility’s peak years below Troy’s father, Eddie Germano.

FATHER AND SON

The cover of Mix's March 2023 issue.
The cowl of Mix’s March 2023 concern.

“Eddie Germano was the supervisor of the Record Plant in 1974, and he gave me my first job,” Thom Panunzio recollects. “I used to be a employees engineer at that time, and they’d assign artists to Jay Messina or Jack Douglas or me or Jimmy Iovine. All these nice producers, like Eddie Kramer and Bob Ezrin, after which Bowie, John Lennon, the Rolling Stones, KISS—each room had some celebrity. My goodness, it was a lot enjoyable. It was a good time to be in New York City.

“I used to be truly solely at Record Plant for a really brief time,” he continues. “I keep in mind Eddie known as me into his workplace on a Friday, and he stated, ‘It’s killing me to do that as a result of I believe you’re incredible. I actually such as you, however I’ve obtained to allow you to go. We’re reducing again, and I’ve guys who’ve been right here three years. You’ve been right here for, like, three months.’ And then Monday he known as me again and stated, ‘You know, I’ve been fascinated by you all weekend. I don’t need to lose you. How about you go to work on the distant truck for some time till I can get you again into the studios?’ That was the good factor on this planet. This was working with David Hewitt, and also you go to all the nice concert events and also you’re onstage with these big artists. And it’s dwell, so that you study fairly shortly the right way to make a combination work.”

Eddie Germano would later provide Panunzio a job as chief engineer at The Hit Factory, although he says that he declined out of loyalty to Roy Cicala at Record Plant. Still, he introduced work to The Hit Factory and he has ever since, at each location, together with 9 out of the final 10 Joan Jett album tasks.

A bit of history: the back wall of Studio 1 at the previous incarnation of The Hit Factory, West 54th Street, circa 2002. Photo: Dave King.
A little bit of historical past: the again wall of Studio 1 on the earlier incarnation of The Hit Factory, West 54th Street, circa 2002. Photo: Dave King.

“Nobody who ever owned a studio was like Eddie Germano. Nobody,” Panunzio states. “He was like the top of Columbia Records, or head of Universal Records. He was like a file firm govt, a mogul, an entrepreneur, no matter. He was an enormous presence and an enormous shot. And you knew when he was there. Troy was the identical. I’ve identified Troy since he was a boy. From the time I first met him, he was enjoying hockey and he had this big hockey bag that he used to tug into the studio, both coming from college or going to follow. This bag was greater than him! He would stroll into the room and didn’t care who you have been with. You might be in there with John Lennon, and it could be like all people stopped what they have been doing to say good day to Troy. He demanded that spotlight simply by being within the room. He was very very like his father.”

Over the following years, Troy Germano’s position within the enterprise would develop to the purpose the place he was thought of one thing of an equal accomplice, groomed to in the future take over the household enterprise. Despite the fast developments in digital know-how and rising competitors from each cell manufacturing and rising, lower-priced studios, enterprise was nonetheless buzzing on W. 54th Street. Life was good.

Then, in 2003, Eddie Germano died unexpectedly following a scheduled surgical procedure. Four months later, Troy walked away from the corporate. In 2005, the constructing was bought, the gear auctioned off, and The Hit Factory studios have been shuttered. Though he remained energetic in consulting roles—from studio design to product manufacturing to record-label enterprise growth, it could be 5 extra years earlier than Troy was again within the studio.

 

COME BACK TOMORROW FOR THE CONCLUSION, EXPLORING THE 2023 RETURN OF THE HIT FACTORY, TWENTY YEARS IN THE MAKING.

Mix Cover Story: The Hit Factory Reborn! — Part 1

On the Cover: In January 2023, after 20 years, Troy Germano reacquired rights to The Hit Factory name, bringing back one of the world’s iconic studio brands and renaming his world-class Germano Studios in NoHo, New York City. Pictured in Studio 2, from left: Slick Rick, engineer Kenta Yonesaka, Troy Germano, Mark Ronson and Steve Jordan. Photo: Bob Gruen.
On the Cover: In January 2023, after 20 years, Troy Germano reacquired rights to The Hit Factory title, bringing again one of many world’s iconic studio manufacturers and renaming his world-class Germano Studios in NoHo, New York City. Pictured in Studio 2, from left: Slick Rick, engineer Kenta Yonesaka, Troy Germano, Mark Ronson and Steve Jordan. PHOTO: Bob Gruen.

Soon after you learn this, a brand new web site for the Hit Factory will go dwell, changing germanostudios.com. Emails to [email protected] will start being forwarded to [email protected]. And all the brand new signage, reviving a well-recognized, decades-old emblem, could have been hung, saying that Germano Studios, situated at 676 Broadway in Manhattan’s NoHo District, is now The Hit Factory.

Why change the title? A superb query. From the surface—say, to a enterprise college professor, administration guide or client items government—it will appear to make no sense. Going towards the industrial and technological developments of the business in 2008, when the price of entry had lowered tenfold and nearly all of top-flight studios popping up have been for private use, Troy Germano designed and constructed—not purchased—a brand-new, two-room industrial facility, outfitted it with large-format SSL consoles, an in depth outboard rack and enormous audio system, mixed that with the most recent model of Pro Tools and plug-ins, after which crammed up the acoustically true monitoring areas with a variety of devices, amps, cables, microphones, cue stations and every little thing a high artist may want—most of it new and state-of-the-art. And he has made it work, for 15 years in the identical location!

The spacious Studio 1 control room, featuring an SSL Duality console and loads of outboard gear, at the recently renamed The Hit Factory studios in NoHo. PHOTO: Troy Germano
The spacious Studio 1 management room, that includes an SSL Duality console and a great deal of outboard gear, on the just lately renamed The Hit Factory studios in NoHo. PHOTO: Troy Germano

It hasn’t at all times been straightforward, as he can be the primary to inform you, however over time, Germano Studios developed a shopper listing that features artists like Joan Jett, Kendrick Lamar, The Rolling Stones, J Balvin, Post Malone, Lady Gaga, Mark Ronson, Joe Bonamassa, A$AP Ferg, Slick Rick, Dove Cameron and so many others throughout a number of music genres. Many, if not most of them, are repeat guests. It’s stated to be the one place the place Keith Richards will file when within the States. Same for Joan Jett. So, once more, why change the title?

Mix Blog: Go Inside the Rolling Stones Mobile Studio

To anybody working within the skilled recording business, it makes excellent sense. Recording studios aren’t like different areas or different manufacturers. Why one is profitable and one other one down the road isn’t, with all issues being equal, comes right down to phrases like vibe, consolation, service, confidence, belief, care and, maybe most significantly, relationships. That’s why studios corresponding to Motown, Abbey Road, Capitol, Record Plant, and in the present day locations like Blackbird in Nashville, carry that mystique.

From the late-Seventies by the early 2000s, few, if any, studios on this planet might match the artistic and industrial success popping out of The Hit Factory, and Troy Germano was there each step of the best way. From his perspective, hanging the indicators final month saying the rebirth of The Hit Factory was the equal of bringing again the household title—one that ought to by no means have been misplaced within the first place.

A BIT OF HISTORY

By all accounts, Eddie Germano, a producer, singer, entrepreneur and Troy’s father, was a charismatic, welcoming, only-in-New-York, larger-than-life particular person. In 1975, whereas a component proprietor and day-to-day supervisor of the most popular studio on the town, Record Plant, he determined to go solo and bought the two-room Hit Factory studios on 353 W. forty eighth Street from Jerry Ragavoy. He redesigned the areas, added a 3rd room, and hosted historic periods from the likes of Stevie Wonder (Songs within the Key of Life), Paul Simon (One Trick Pony), Talking Heads (Fear of Music) and David Bowie (Station to Station), and lots of others.

In 1981, The Hit Factory relocated to 237 West 54th Street, throughout the road from Studio 54, and the expertise adopted: Graceland by Paul Simon, Born in the usA. by Bruce Springsteen, Under a Blood Red Sky (U2), Steel Wheels (Rolling Stones), Up Your Alley (Joan Jett and the Blackhearts)—the listing fills pages. Though Troy Germano had been in and across the studios since age 10, it was at the moment that he turned concerned on the enterprise facet.

The Studio 1 live room at The Hit Factory, in the NoHo area of Manhattan. PHOTO: Robert Wright
The Studio 1 dwell room at The Hit Factory, within the NoHo space of Manhattan. PHOTO: Robert Wright.

“He was at all times sort of extra my older brother than he was my dad, and in that regard, there was a real bond,” Germano says. “He actually went out of his solution to educate me and present me what the music business was about. I used to be 12 years previous when he purchased The Hit Factory, so from continually being round varied musicians and producers, and well-known artists and bands, I understood the worth of relationships at an early age.

“And that’s the elemental ingredient that makes studios work,” he continues. “It’s the connection with not simply the engineer or the producer or the songwriter. It’s a relationship with the precise artists within the band, in addition to the file labels and the attorneys and the A&R individuals. It’s a group, it’s a whole ecosystem, and it must be maintained continually. My dad taught me that.”

Eddie and Troy would go on to open a Hit Factory Times Square location, transfer the principle operations to a seven-studio (plus 5 mastering rooms) complicated at 421 W. 54th Street, open Hit Factory London and buy Criteria Studios in Miami on the daybreak of the South Florida increase in hip-hop manufacturing. Engineer/producer/file exec Thom Panunzio has labored in all of them.

 

COME BACK TOMORROW FOR PART 2!

Houses of Worship Plug into Digital Networking

Bellevue Baptist Church’s 6,800-seat main sanctuary is now home to three DiGiCo Quantum7 mixing consoles and an extensive d&b audiotechnik line array system.
Bellevue Baptist Church’s 6,800-seat main sanctuary is now home to three DiGiCo Quantum7 mixing consoles and an extensive d&b audiotechnik line array system. Starboard & Port Creative

Los Angeles, CA (May 7, 2021)—Houses of Worship have always been a big part of the installation market, but they aren’t always the first projects that come to mind when the words “cutting edge” come up. That’s changing, however, as they are increasingly becoming some of the most forward-thinking adopters of new technologies. There’s several recent house of worship installations nationwide that highlight some of the latest products and technologies in wired and wireless audio networking and distribution.

Take, for example, a recent major renovation at Bellevue Baptist Church in Memphis, TN, which leveraged a campus-wide fiberoptic system to interconnect four DiGiCo mixing consoles and nine SD-Racks handling FOH, monitors and broadcast. According to Mark Coble, audio/acoustics design and commissioning lead for integrator Paragon 360, a BroaMan Optocore AutoRouter installed in the machine room is critical to uninterrupted connectivity.

A standard Optocore transport system operates as a loop that will run in the opposite direction if a connection is disrupted. But because the audio setup in the church’s Fellowship Hall is designed for frequent reconfiguration, says Coble, it was essential to guard against interruptions, not least because the broadcast console needs to ‘see’ every network input at all times.

“Our fear was that on Sunday morning, you’ve got 7,000 people in the Worship Center and someone goes into the Fellowship Hall to start prepping for an event. If they unplug a console or a stage rack, they could bring down the entire network,” he says.

But the AutoRouter is self-healing: “As soon as something is disconnected, it heals the loop instantaneously.” At Bellevue, there are two Optocore loops, he adds, since the total number of inputs exceeds the capacity of a single loop.

The Optocore AutoRouter is intended for audio systems and also offers Yamaha and Avid network card options. BroaMan’s version, Route66, also supports video routing and software-based fiber stream routing for broadcast and AV applications.

Summit Integrated Systems project manager Andrew Starke (right, black shirt and glasses) walks the Seven Rivers Church worship and tech teams through using KLANG:app on their iPads.
Summit Integrated Systems project manager Andrew Starke (right, black shirt and glasses) walks the Seven Rivers Church worship and tech teams through using KLANG:app on their iPads.

In addition to enabling houses of worship to make any audio source available anywhere across a facility, networking can also provide connectivity with satellite campuses. Watermark Community Church in Dallas, TX, shares services from its 4,000-seat auditorium with four other campuses, where the teachings are integrated into the respective live worship services at the remote facilities and are also streamed online.

“Rather than using mic splitters and a patchbay, we installed 112 SSL mic pres, so that it could all be soft-patched via Dante,” says Travis Brockway, founder of integrator Nexos, which also installed three FOH, monitor and broadcast SSL Live consoles at the church.

A LYON in The Living Room

“When this system came online, we also implemented a new Dante network across the Dallas campus. It was a big switch—we replaced all the previous DSP and its Dante functionality throughout the whole facility. Everywhere there’s an audio console, it plugs in via Dante, so the Children’s Ministry’s consoles and everywhere there’s a sound system is all Dante capable,” he says.

“The main service also gets distributed around to what they call the Town Center—the coffee shop and gathering space in the middle—and a couple of overflow rooms” from the FOH console, he says. “There’s also the Chapel and the Loft, and all the children’s spaces; they’re all capable of getting an input from the main auditorium—and vice versa.” Office towers next door to the main Dallas worship center host Watermark’s mid-week and children’s and student services.

At Calvary Church in Santa Ana, CA, technical director Ryan Roehl installed five Allen & Heath DX164-W wall-mount DX expanders in ACE Backstage stage pockets.
At Calvary Church in Santa Ana, CA, technical director Ryan Roehl installed five Allen & Heath DX164-W wall-mount DX expanders in ACE Backstage stage pockets.

It’s not unusual for facilities to integrate both a Dante network and another audio network—for instance, one associated with a specific mixing console brand—and bridge them via one device or another. According to research from RH Consulting, there are now just over 3,000 Dante-enabled devices available from 361 different manufacturers.

At Bellevue Baptist, says Coble, the Shure Axient wireless microphone system feeds the Optocore-networked consoles over Dante via a DiGiCo Orange Box. “There’s a very large Dante backbone to this system that runs over a traditional network,” he reports, adding, “We don’t allow that to jump onto other networks at the church.”

Onstage, 12 channels of playback from a Mac are fed over a Cat 5 cable to a convenient floor pocket. In an analog setup, he notes, that would have required 12 DI boxes and a bunch of cables. “Let’s say the keyboardist driving these channels moves to the other side of the stage next week. No big deal; it’s one patch away to the nearest floor pocket,” he says.

“It’s a game changer for thinking about how to transport audio. Network-based audio allows creativity and flexibility that would normally be really cumbersome in the old-fashioned analog infrastructure. It’s the anything, anytime, anywhere approach.”

Austin Stone Church Updates with d&b

Indeed, the flexibility inherent in audio networking is high on the list of priorities for Coble’s clients, he reports. “They’ll say, ‘One of our priorities is cable management. We want flexibility. We want to change our stage around without having to call guys in for two days to rewire everything.’ Networked audio becomes the solution for that.”

That kind of flexibility is on display at Calvary Church in Santa Ana, CA, where technical director Ryan Roehl installed five Allen & Heath DX164-W wall-mount DX expanders in ACE Backstage stage pockets. The church has an A&H dLive control surface at FOH with a DM32 MixRack in an equipment room below the stage. DX units connect via a single Cat 5e cable to a dLive surface.

“We were already familiar with what Allen & Heath calls their ‘Everything I/O’ collection of audio expanders, as we had a roving DX168 on stage for drum inputs and another rack-mounted at the booth for last minute I/O needs that pop up from time to time,” says Roehl. “Each pocket on stage fits the DX164-W, six power outlets and eight positions for Neutrik D Series connectors, of which we have one for the DX loop out, two for Dante connections and two for 3-pin and 5-pin DMX [Digital Multiplex].”

Cathi Strader, president, ACE Backstage, comments, “Our 174SLBK stage pocket system pairs up nicely with the DX164-W and a duo of 3-gang plates for onstage access to both digital I/O and additional customized connectivity,” combining DMX, Dante, power and AoIP in a tidy stage floor package.

Paragon 360’s Mark Coble at the DiGiCo Quantum7 in Bellevue Baptist’s broadcast control room.
Paragon 360’s Mark Coble at the DiGiCo Quantum7 in Bellevue Baptist’s broadcast control room. Starboard & Port Creative

It’s a simple enough matter with an audio network to quickly throw down a length of Cat 5 and add an I/O device in order to extend the reach of a system to, for example, hold an event in an outdoor area at a church. Networking also enables the expansion of the audio console setup to include options such as personal monitor mixing stations for the musicians.

Aviom, Hear Technologies, myMix and other Dante-networked personal mix systems have been around for a number of years, but more recently DiGiCo’s KLANG:technologies brand products have also been finding traction with houses of worship. The KLANG system offers musicians individual control of their monitor mixes using an iPad. Users can control not just levels but also immersive panning, allowing them to replicate the relative positions on the stage of their bandmates in their IEMs.

Florida’s 1,500-capacity Mosaic Church, in Winter Garden, recently expanded its KLANG system with a second KLANG:fabrik unit to provide the 12 musicians and vocalists with individual mixes from over two-dozen inputs. The church’s SSL Live FOH console feeds the personal monitor system over Dante, which is native to the KLANG units.

Shelter Cove Church Updates with Avid

“That kind of digital integration with the console is also great from both an installation and operational point of view,” says Gil Parente, CEO of integrator AVnew. Parente says he has also integrated the same device into other area churches, including Orlando’s Whole Life Church.

The KLANG rig at Seven Rivers Church, also in Florida, is a little more complex, processing 64 inputs fed via an Orange Box to 16 immersive mixes. The analog stage outputs are routed to the rack of the A&H dLive console rack and then over a Dante network, via a DiGiCo DMI-DANTE 64@96 card in the Orange Box, to the console. Signals are sent from the console’s direct outs to the Orange Box, which is also fitted with a DMI-KLANG interface, then back to the console and into the musicians’ in-ear monitors.

Add a local area network to the installation and the capabilities of an audio system can expand far beyond the scope of this article. One relevant product, though, is the SSL TaCo (Tablet Control) mix app, which provides wireless tablet control of SSL Live consoles from iPad and Android devices. Musicians can download the app and control their individual mixes out of the Live series monitor console on their personal devices over the LAN. Alternatively, the mix engineer can use TaCo to control the entire console from a single remote device.

Perhaps more prosaically, Listen Technologies offers a product for assistive listening applications—beneficial to any church with an aging congregation or worshippers suffering hearing loss—that also leverages a facility’s LAN. The product, Listen Everywhere, enables congregants to listen to whatever audio the church chooses to broadcast, using a free app on their iOS and Android devices. While the service is an obvious choice for the audio source, one church in Utah reportedly used Listen Everywhere to enable members to participate in socially distanced bingo in the parking lot during the coronavirus pandemic.

Solid State Logic Launches UF8 DAW Controller

Solid State Logic UF8 DAW Controller
Solid State Logic UF8 DAW Controller

Oxford, UK (February 5, 2021)—Solid State Logic has introduced its new UF8 Advanced Studio DAW controller, offering users remote access to faders, encoders and high-resolution color displays. It’s primarily intended for use in music creation, production and mixing, post production and webcasting.

The UF8 is expandable to a 32-channel control surface and offers integration for all major DAW platforms. SSL’s new 360° control software (both Mac and Windows-compatible) manages multi-controller configurations, customised user keys, and DAW switching across multiple layers, allowing for switching between numerous sessions.

Solid State Logic Fusion – A Real World Review

The unit offers 100 mm touch-sensitive faders; high-resolution colour displays; eight “endless” rotary encoders; creation and use of custom workflows via five banks of eight user keys and three quick keys, adding up to 43 assignable keys per UF8; an intelligent multi-purpose Channel encoder; mouse scroll emulation, providing control of any plug-in parameter you hover the mouse over; the ability to switch control between three simultaneously connected DAWs; the ability to chain up to four UF8s together for a total of 32 channels of control; and a pair of SSL plug-in: SSL Native Vocalstrip 2 and Drumstrip.

Andy Jackson, SSL studio product manager, noted “UF8 is an obvious next step in SSL’s development in ergonomically designed studio tools for todays’ mixers, producers and creators. The layout and build quality are all about our fixation with ‘human engineering’; creating products that keep you in the creative zone with high-speed access to every fader or control, without operator fatigue or discomfort.”

Solid State Logic • www.solidstatelogic.com

Solid State Logic Fusion – A Real World Review

Solid State Logic Fusion Stereo Outboard Processor
SSL Fusion Stereo Outboard Processor
Salim Akram
Salim Akram is a live sound engineer. He currently works as the monitor engineer for Grammy Award-winning artist Billie Eilish and Grammy Award-winning producer and artist Finneas. In 2019, he was a Parnelli Award nominee for Monitor Engineer of the Year.

Without a doubt, 2020 was one of the most challenging years for all of us. There were highs and lows, ups and downs, and a lot of uncertainty for those of us in the music industry. For those of us used to being on the road often, we found ourselves suddenly grounded at home, trying to figure out which yeast to buy for a bread recipe or whether we could squeeze in three Zoom dinners in one night. If there’s any silver lining we can find, it would be that we’ve been gifted with an abundance of time to refocus our attention and energy.

Even with Zoom fatigue, there’s always one I look forward to the most: the weekly catch-up with my touring buddies, where we can nerd out on what we’re working on and what gear we’re using. One piece of gear that has come up more than once in our conversations is Solid State Logic’s Fusion. Introduced in late 2019, Fusion is an all-analog, two-rackspace, stereo outboard processor that has a half-dozen tools for adding tonal character, weight and space to a mix bus or stereo stems. As you can imagine, I was stoked when the opportunity came up to play around with one.

My first impression of the SSL Fusion was that it wasn’t flashy, but straight to the point. The knobs and buttons are cosmetically consistent with what you’d expect from SSL, and they were sturdy with almost no wobble. The simplicity and layout itself make you want to start twisting knobs straight out of the box.

If you’re more in the habit of reading a product manual first, the user guide is a helpful read, with some good documentation and some context for starting points. The SSL Fusion has the option to be a hardware insert to an audio interface as well as an insert to an analog desk or summing mixer. As a matter of fact, there are so many different applications for this unit, I’d suggest doing a search online for some ideas of different uses available.

For me, I ran it through three scenarios—raw drums, guitar/bass stems and unmastered mixes—and everything that went in came out with a considerably more desirable sound. It absolutely made a noticeable difference to my sessions.

After setting the input trim, the first stop in the chain was the Vintage Drive. I kept the Drive level (which literally goes to 11) between 3-6 and the density level from 3-7, keeping the LED in the green and driving a solid orange at the most extreme. I had it on my drum bus and a kick/snare combo, and it added wonderful harmonics while hyping up overall volume and color. Vintage Drive is probably the most musical part of the unit—if SSL shipped Fusion as solely this one section, it would still be worth it. When used conservatively, it added smooth/warm saturation, and when slammed aggressively into the red, it produced a gritty overdriven drum tone that could be musically desirable in the right context.

Solid State Logic Fusion Stereo Outboard Processor (rear view)
SSL Fusion Stereo Outboard Processor (rear view)

Violet EQ, the next section, was precise and subtle. I ran it at 30/50 at +2 db for a low-end bump to some unmastered reference mixes; the difference was subtle, but without it, you missed it. Personally, I have a low threshold when it comes to untamed high-end, but the 8-12 k that I introduced at +2 db was smooth and added definition to the overheads where my mic choice had produced dull and washy tones. I found that +2 db – +4 db was the sweet spot before my additions became undesirable for my particular scenarios.

As I mentioned before, my preference is to shy away from aggressive high-end, so generally speaking, I don’t find myself compensating or correcting the top too often; as a result, my experimentation with the HF Compressor section was purely for musical purposes. The compression was dynamic and surprisingly musical, and by playing with the X-Over and Threshold parameters, I was able to shape my drum bus to have a nice vintage tape vibe and give some guitar and bass stems a little more percussive elements that weren’t as pointy.

My favorite part of this unit is Stereo Image. As someone who has worked with artists that are extremely sensitive to separation and panning, I loved how much space this created. I started with 2 o’clock for the space and width, and the difference was extremely noticeable. It was the audio equivalent of putting everything in its own column, but staying glued together. That said, I always tend to pan my guitars 40-60 percent off center to the left or right, and with the style of music I play, the guitars can sometimes get lost in the vocal panning and keyboard midrange.

Solid State Logic 2+ USB Audio Interface – A Real-World Review

In some circles, the subjective argument for what sounds better, the hardware vs the plug-in, could be debated for hours (or years). In my day-to-day creative and professional setting, I’m swimming in a sea of digital. Likewise, with my home studio being used for tracking guitars, bass, DJ mix tapes and remixes, considering all of the digital options out there, one could ask why I would want/need an analog hardware unit at this price point.

However, what I found after using the SSL Fusion, is that this piece of hardware completely sidesteps that argument. Fusion’s versatility, ease of use and musicality makes it perfect for the hobbyist, the professional and everyone in between. With it already being called a classic, I can certainly see myself and my home studio benefiting greatly from using this in 2021 and beyond.

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